How to use Snapchat to attract more subscribers
Every day, Snapchat has more than 150 million people using, sending, and receiving snaps. Between them, 2.5 billion images are viewed and 10 billion videos are viewed. It's every day! So now is the time to take a look at the world's fastest-growing social media platform and how it can be used to help your WordPress site achieve its goals.
This tutorial takes an in-depth look at what Snapchat is, who uses it, and how it can help you increase your WordPress followers. Next, we will discuss tips for building a Snapchat community and look at best practices when adding simple to help promote your business.
What is Snapchat?
Snapchat is a popular mobile app that allows you to send and view photos and videos to friends and followers? Its feature, which allows him to stand out among the crowd of other social networks, is that images, or "snaps" as they are called, have only a short life, from 1 second to 24 hours, after which they are automatically deleted.
One of the main attractions of Snapchat is that it's fun. You can add text, notes, and emojis to photos before sending them, just like Snapchat lenses. The lenses add dog ears to faces, exchange faces with those from another on the screen and much more. This might sound a little crazy, but try it, it's fun!
Who uses Snapchat?
Snapchat has long been known to attract a younger audience, mostly ranging from teenagers to those in their thirties. Originally, Snapchat was mostly used by the youngest of this population, especially young teenagers. In the past year, however, the fastest-growing group has been the 24-year-olds. So if your target audience is around XNUMX or younger, it's time to seriously consider Snapchat as an important social media channel for your business. How To Generate Traffic From Snapchat?
Why should you use Snapchat?
Snapchat becomes a platform for marketing extremely effective. Any business that already spends a lot of time producing and posting images and video media will find Snapchat a natural fit. Snapchat's obsession with images and stories makes it the perfect channel to promote any business in the areas of food, travel, media, fitness, music, or fashion. Here's how it can help you…
Attract new customers
To grow your WordPress following, it's important to make sure you're present and promoting your business in the same places as your target audience. If your potential audience is on Snapchat, and you're not there, it's hard to connect with those who might be interested in your niche. Becoming a key player on Snapchat can help you meet new people, who may be a little younger.
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Improve brand awareness
Not only can you connect with a new audience on Snapchat, but you can also increase awareness of your brand. Being constantly present on Snapchat will remind people of your discipline, and encourage them to return to your WordPress site and become regular visitors.
Interact with the audience
Due to the nature of Snapchat, with its images momentarily available, this social media channel is fast and happens in real-time. By being on Snapchat, you can see trends your audience is responding to and connect with them using relevant snaps and content. This interaction helps keep your followers engaged and interested in your business.
A platform from which you can promote your WordPress site
As with all social media channels, Snapchat offers an impressive platform on which to promote your website. Try to increase traffic to your website, generate leads, promote your products and services, or whatever, Snapchat gives you a way to do it.
So now you know a little about Snapchat and the benefits of using it. But how can you start?
Build a Snapchat website
Snapchat is quick and easy to install, in just a few minutes. Download it from the Apple Store or Google Play, and after a quick registration, you're good to go. However, before you start using Snapchat to promote your business, you must first create a Snapchat.
As with tracking on Facebook, Twitter, or any other social media platform, this can be time-consuming. So what can you do to get the ball rolling quickly?
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Add your Snapchat code to your WordPress site
Encourage your existing WordPress followers and visitors to add you on Snapchat. It's an effective way to stay in touch with your WordPress audience and encourage them to revisit your site or buy your products.
The " Snapchat Snapcode Widget Allows you to display your own Snapcode on your website. A Snapcode is the same as the "Follow me" button. Your audience just needs to swipe your code with their phone, then they can instantly add you as a friend on Snapchat. Your Snapcode can be downloaded from your Snapchat account, just download "Snapchat Snapcode Widget" and add it to your WordPress site.
Snapchat Best Practices
Once you've built a Snapchat fan base, you need to carefully plan how you'll use Snapchat to grow your WordPress subscribers and promote your business. Think about your goals on Snapchat and what you want to achieve. This will help you decide which type of "snaps" are best for your business and your audience.
Add snaps to "My Story"
As we mentioned earlier, Snapchat works by taking a photo or video and then sending it to a friend. It then appears for a number of seconds before disappearing.
But above all, snaps can also be added to "My Story". It is this feature that can really be used to promote businesses. The images here have a lifetime of 24 hours and can be seen by any of your followers. This means you have more time to reach a wider audience and make an impact with your buttons, snaps.
Use videos and other entertainment and interesting content
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