As a marketer for social media you are concerned about low commitment rates on Facebook. The recent changes in the Facebook algorithms have made marketers sweat because the organic range has steadily decreased.
Moreover, organic contributions only reach 5.5% of followers on their Facebook page. For this reason, more and more brands are using tools such as stories, messenger and advertisements to make their content more visible to users.
What is that? Facebook strategies for social media that worked for brands in the past may not work today. This makes it all the more important for your company to have a Facebook engagement strategy to increase followers on Facebook.
Top 7 tips for Facebook growth for 2023
1. Publish the best times to make your audience online
The truth is that there is no universal best time to post on Facebook. Brian Boland from Facebook explains why. "Every time someone registers on Facebook, 1500 stories can appear in his news feed. For people with many friends and like pages, up to 15,000 potential stories are born. This increases competition in the feed and you compete with 1500 other posts through a place in the feed. Through this you will also get more likes on Facebook page.
2. Check how often they post
The question of millions of dollars is how often you have to post on your Facebook page. The short answer is "as often as you post those high quality, content can publish". It is important to keep your Facebook page healthy. You must be active so that it grows and can thrive.
Do not publish too much to make your contributions tiring. And do not subject so that your audience literally forgets her. Hub-spot analyzed Facebook data from more than 13,500 customers to determine whether more contributions would help companies reach more people.
Hano discovered that pages with fewer than 10,000 fans have set a decrease in involvement per contribution by 50% than they were published more than once a day. This means that every contribution moreover; Your organic range will fall dramatically. My suggestion: limit yourself to 1 contribution per day or 5 messages per week.
3. Answer your audience
Do not only publish on Facebook. An important step after the message is with your audience. Answer your comments and contributions because the algorithm gives priority to contributions from pages with which the user has dealt with in the past.
Suppose someone has taken the time to talk to his brand. Do not miss it. Let them hear them, help you find that you are looking and make them laugh.
4. Use the virus content
On my most popular Facebook store page I have memes, funny videos and other helpfulness. People marked their friends in the post, who usually contributed to improving involvement in social media, but it has also contributed to increasing popularity. Social influence.
Chubbies is another online dealer who creates viral content. It regularly creates entertaining content with its products. In this video he advertises his short films with a foolish video about the problems caused by pants.
Because the scripts are quite dramatic, this leads to entertaining content that help to spread the word on social media. About 290 people liked the video and 128 shared it. If you have no art to make your own viral content, you can always share nicheviral content with your audience. However, do not forget to owe the author.
5. Give a gift
A gift is a great way to get more likes on Facebook. You can host a giveaway on your website via a tool such as Rafflecopter. Share your hand on niches fitch groups or forums, giveaway. If you follow one of the possibilities to visit the Facebook page, increase your Facebook followers with a better chance.
Below you will find an example of a giveaway promotion that the catladybox has shared on your Facebook page. They used emoticons to draw attention to the keyword "hand". There they shared it on their side your Facebook followers will probably see it.
You can share the road contribution with your friends who can also help expand your Facebook followers. Once you have set up everything, you do not limit yourself to Facebook. Share this baby with all your social and marketing channels
6. Concentrate on content generated by the user (UGC)
One of the biggest mistakes that brands make is to get stuck. Easily publish your brand and after a while your product becomes monotonous and secular and your audience will hear nothing more exciting.
Instead, you can use UGC in all phases of the marketing trip to increase the deployment and conversions on Facebook. Since consumers 2.4 more often UGC video capacity observing as authentic as a brand content, it is essential to include UGC content in their Facebook marketing strategy.
Here are some tips on how you can get the best. Go beyond the UGC strategy.
- Use the right hashtags:courageous fans, followers and users to use a unique hashtag if you publish information about your products.
The best of all is that you can follow hashtags and keywords to understand what users and companies say about their brand and each subject with the Analytics tools from Facebook.
- Set the goals strategically:you can increase the conversion rates, increase the use of the brands, train more users and build brand confidence.
- Always ask for permission and confirm the original maker:returning on content without express permission is a certain way to ruin the good will and make the best supporters of your brand Van Streek.
- Enter UGC content in Facebook advertisements:Ask the customers to record the repayment photo or video. As soon as you have yourself, put them in your Facebook advertisements to add a convincing point of view that inspires trust.
7. Your photography game on
There is no doubt that photos kill everything on Facebook and any other social media channel. According to the study, 25 of the 35 industries had photos as the primary type of contribution on Facebook. Most Facebook sites of Business-Fatch publish photos that indicate that people prefer photos on a text wall or a link to another website.
Simply put, if you want to improve your obligation on Facebook account to recover, go to the visual side. Must remember that the type of photos you publish has a major impact on your results.
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