Understanding the Psychology Behind Facebook Likes

Understanding the Psychology Behind Facebook Likes
4 min read

Social media has become deeply integrated into everyone’s daily lives. No matter what you do or how old you are, you may frequent a social media platform that helps you relax and unwind. Today’s social media platforms have each developed their audience, whether it be the friends and family on Facebook, the work colleagues on LinkedIn, or the internet friends on Twitter. Each type of interaction has a place of its own in your life.

With the rise in social media use, the psychology behind social media has been put under scrutiny by many reputable sources. These sources include universities, academics, and even independent research projects. We have taken on the task of compiling all the information for this blog. Let’s explore the psychology of Facebook posts and how you can use it to increase your engagement.

Capitalize On Facebook Using Psychological Tricks

To increase your engagement on Facebook, you must first understand the psychology of your target audience. To successfully implement any social media marketing strategy, you must know what drives your audience to engage with a post. Here are seven psychological reasons for your audience only liking specific photos on Facebook.

To Give Positive Feedback

Liking something is a way to convey a positive emotion to the post. You do not need to comment when you can let the poster know you view their post positively and then move on. Many users also consider liking photos on Facebook to tell the poster they agree with their post.

To Acknowledge

Acknowledgment on social media has also been reduced to liking a post. The psychology of Facebook posts dictates that if you post something about an event you attended or a point of view you have, your friends or followers will like it to let you know they saw your post on their timeline and wish to acknowledge it.

To Earn Social Capital

Social capital refers to a general opinion widely accepted by the masses within your audience. People tend to like and share specific posts that align with their values to earn such a thing. This ensures the post is added to their Facebook timeline and lets others know your stance on a current issue is socially acceptable.

To Relate

Many people tend to like specific posts or memes which they can relate to. For example, if you are a person who tends to get up late in the morning, you may end up liking a Drake meme that showcases your preference. Linking certain universally relatable situations allows you to showcase your own relatability and open nature.

To Interact

People are social animals and thus tend to look for social interactions in every aspect of their lives, even if they are not fully aware of it. Since social media is the new platform where we connect with each other, people tend to gravitate towards social interactions through likes. According to multiple studies, 44% of Facebook users like the posts of their friends on a daily basis. Most people cannot see their friends daily, so they substitute their need for interactions with Facebook likes.

To Affirm An Opinion

When you have a specific opinion and are unsure about it, you may go on Facebook and try to find a post that affirms your already existing opinion. Psychologically, people who wish to affirm their built-in biases tend to like Facebook posts that agree with them and dislike posts that don’t.

To Express Empathy

 People also tend to like posts to express their empathy to the poster when they post about something tragic or sorrowful. This primarily applies to people who post about a deceased loved one or a lost pet.

Final Words

There are many ways you can leverage the psychology behind social media to gain followers and likes on Facebook; however, if you do not know how to apply this knowledge to grow, you can use Facebook monthly packages for likes and followers provided by a reputable social growth company like Sociotraffic. Stop waiting on your success; grow your audience now!


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