The Ultimate Guide To Follow When Hosting Webinars

So, why this blog?

I am assuming that you may have severe doubts about webinars.

How to host webinars, how to manage the audience, and how to have a seamless connection with the audience

Henceforth, if these are some of your questions, then you have landed on the right page.

Don't you worry about hosting webinars; we have aced that. You just need to focus on your topic.

Supposedly, let's assume there is no internet; there are no such things as mobile phones, laptops, or PCs. How would you manage to tap 1000 different individuals to get them to know about the topic you are going to discuss—your brand, the product, or your solution? Whatever it may be, how will you do it?

Now, make a list of how you would do it and just implement it in the webinar by integrating with a webinar platform.

If you are still confused or thinking that I (the writer of this blog) have gotten mad and you are going to switch tabs, then stop. Right here.

This is the time to reveal a good strategy.

In one line, the strategy is to tap into the LinkedIn community to increase the credibility and reliability of your webinar, which will drive in more leads. Resulting in their conversion.

Outline of the Webinar Marketing Strategy

I have already told you the plan, but now we will discuss the execution of this webinar marketing strategy.

• Decide upon a topic 

If you are new to hosting webinars, then you must realize what topic you are going to focus on, what audience the topic targets, how you are going to catch the target audience, and how you are going to fetch the right amount of leads and conversions. All this depends on the execution.

Henceforth, decide on what topic you are going to speak about.

Then create a good script.

• Features of a good script.

Firstly, you must have faith that people will love your topic. Secondly, remember that your attendee has taken out valuable time from his schedule and expect some value to be added by this webinar, so make sure you don't exaggerate your script and bore your audience.

Whatever you cook will get served to the audience. If you are thinking to have put zero effort into the script and you are going to excel at the webinar without any preparation then just don't fool around with yourself.

So the script is the food you will cook beforehand and serve it in the webinar.

So, people will love your script only if it has a personal touch added to it without any artificial flavors. By stating this i mean whatever you speak must come out of your own research dont copy anyone’s hard work. 

I also don't mean to not take references. The thing is don't blindly trust about it and understand that you need to add your own opinion otherwise people can directly search on google they wont need you then.  

When you end the webinar, end with a CTA to have higher chances of conversion.

• Choose a webinar platform

Don't panic about it, I know amongst all these webinar platforms that exist finding the one is the most difficult task. But don't you worry, you have arrived at the right page. 

Find a webinar platform that provides the best webinar solutions and has cracked the right way to have a webinar.

Webinar platforms gives you an opportunity to customize your landing page therefore you can use the webinar for lead conversion too.

• Integrate that webinar platform with your linkedIn profile.

Linkedin is the best platform for defining an individual's credibility and reliability. 

This is how you will be able to maintain a good relationship with your audience and build loyalty and goodwill. 

Ask your registrants to share their linkedin profile with you when they fill the form. You can do this with the help of a webinar platform that you get. Good webinar platforms provide a customisable registration and landing page. 

This will help your audience visualize your brand. 

LinkedIn was introduced way back in 2003. May 5, 2003, was the date. Henceforth, we will not dig deeper into the timeline of LinkedIn. But definitely look at its significance.

Recognising the growing demand for lead generation through webinar’s tool, LinkedIn introduced its own dedicated webinar tool, LinkedIn Live, in 2019.

 This tool enables businesses to host and promote webinars directly on LinkedIn, ensuring access to a highly targeted professional audience.

You can post a sneak peak into your webinar platform through posting a clip of your webinar in your linkedin live.

• Repurpose your webinar. 

Once you have had your webinar use that webinar to get more leads other than those who have already registered in your webinar.

Make a podcast out of it, write a blog post on the same or you can even ask an attendee to share their experience they had while attending the webinar.

Whatever clip you post, try to end it with a question or a dilemma that attendee gets into it will encourage them to sign up for the webinar more.

• Feedback 

Here comes the last and the most crucial thing that decides how your webinar is going to be, has it failed or has it gained success. This is how you will gain confidence and bring the motive to host more such webinars. 

Don't worry at first if more people don't sign up for your webinar. What you must focus on is the quality of your leads being generated because generating leads with webinars is important.

Key takeaways

Remember that a person is defined by its quality of being unique. Similarly, linkedin live, webinar platform and you has its own uniqueness and when they integrate together the puzzle of hosting a seamless webinar gets solved.

What is the most important thing that you need to keep in mind when hosting a webinar 

The script must be beautifully written and must be customer oriented. 

When hosting a webinar choose a good platform that comes with all the necessary features such as customisation, live streaming, intuitive tools and whatnot. Also check with the pricing and segregate all your webinar platforms and come up with the one and the best webinar platform. 

I hope this blog post about webinars helps you in some good way.