What to Consider while Choosing a Webinar Platform

What to Consider while Choosing a Webinar Platform
5 min read
23 November 2022

One of the best methods for connecting with your audience, imparting knowledge, and delivering top-notch material is to host webinars. A good webinar requires both creating the topic and preparing your delivery. But it's just as crucial to pick the webinar software that best suits your requirements. You have come to the right site if you are seeking an online webinar platform. You will learn factors to take into account when selecting a webinar platform in this presentation.

Must-have features of the online webinar platform

Presentation tools

How well you can communicate the content of your webinar depends on your choice of presentation tools. The delivery of your webinar content is much enhanced when you have all of your presentation tools ready and at your disposal. These presentation tools are available on the top webinar platforms:

  • Built-in slide presentation and previously uploaded slide shows

  • Pre-uploaded file sharing and handouts

  • Videos you'd like to share in advance during the webinar

  • Tools for drawing to illustrate your ideas

Quickly alternating between the webcam and the slideshow (as full screen)

The best webinar platform saves you time, ensures the accuracy of your webinar material setup, and gives you a polished appearance.

 

Audience engagement tools

You may hook and engross your audience by employing the interactivity elements already embedded in your website. Tools for interacting with webinar viewers include:

  • Live chat is available for all attendees.

  • Voting on a pre-configured poll and displaying the results

  • Offers - Develop a compelling webinar offering.

  • Asking questions, removing them from the discussion, and upvoting them are all part of the Q&A feature.

  • Invite an audience member to use their webcam and microphone to deliver a testimonial as the presenter.

 

The more actively your audience participates in these interactive technologies, the more probable it is that they will purchase the item you are offering. Because of this, it's one of the most crucial considerations when picking a webinar service provider. Typically, these exchanges are set up in advance of the webinar. By doing this, you can only concentrate on delivering the content of your webinar and schedule the introduction of these interactions perfectly. Before making the purchase, your target audience will have concerns and barriers. Because of this, Q&A is an excellent technique for lowering customer friction.

 

Tracking tools for your webinar metrics

There are numerous ways to evaluate the effectiveness of your webinars and glean additional useful data from each presentation you conduct. After counting the number of attendees, don't give up; your webinars may have revealed some insightful information. You might already be utilizing a CRM, marketing automation software, or other product that tracks beneficial analytics for you. In that case, you ought to search for webinar software that works well with the other platform. This will make it simple to incorporate insights from webinars into your other reports without any effort.

 

Smooth e-mail and social media integration

Social media streaming Platforms is a crucial component of networking, much as webinar software has become a vital tool for communication. For staying in touch with your audience, platforms like Facebook and Twitter are essential. You can add a tracking pixel to Facebook using online webinar services that directly connect ads to your webinar. This facilitates access and assists in ensuring that the proper audience sees your content. Utilizing social media improves your marketing potential and visibility. Analytics also enables you to assess the efficacy of your program.

You can keep track of your registrations and keep a database of people interested in attending future webinars thanks to a seamless email connection. The HTML-based web browser used by Webinar.net enables you to craft some of the most personalized emails. Additionally, these emails are supported by Outlook and Google calendars. Based on this, you can connect your registration page to social media platforms like Facebook, Twitter, Google+, LinkedIn, and Google+.

 

Options to host an on-demand webinar

Let's examine some of the features right now. The capability of your webinar software to broadcast the event live while also enabling viewers to watch it whenever they want is one of the most crucial features. While it's not a bad thing to create live material, it's by no means necessary because only 16% of B2B consumers like live webinars. This is very conclusive proof that, if you're worried about the live component, you can probably put it off for a while. Before attempting a live one, become familiar with recording them and reviewing your feedback.

 

You should rule out any webinar software that prevents you from recording, even if you're not the slightest bit anxious about giving live presentations. The webinar you're hosting might be of interest to people everywhere. Numerous other factors could prevent them from tuning in at the time you choose to host it. Avoid losing viewers as a result of competing schedules. Instead, choose a platform for on-demand webinars that will allow you to record your webinar and distribute it afterward.

 

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