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NEW QUESTION 49
Northern Trail Outfitters (NTO) wants to use Marketing Cloud to solicit customer service feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in Service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible.
What approach would a consultant recommend?
- A. Use Automation Studio to capture positive or negative responses, and a Case Activity to create a new case in Service Cloud.
- B. Use an Engagement Split to capture positive responses, and a Case Activity to create a new case in Service Cloud.
- C. Use an AppExchange package to create a customized API integration between Marketing Cloud and Service Cloud.
- D. Use an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service Cloud.
Answer: D
NEW QUESTION 50
A customer manually imports records for sending. Each record contains a warehouse ID that is shared between Marketing Cloud and a third-party system. The customer does not have developer resources, but wants to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber.
What should a consultant recommend?
- A. Use personalization strings created by selecting the data extension.
- B. Use Dynamic Content rules to select a content area for each subscriber.
- C. Use AMPscript variables created from each field in the data extension.
- D. Use Guide Template Language created for each field in the data extension.
Answer: B
NEW QUESTION 51
Which two statements about a database of record are correct? Choose 2 answers
- A. It is acentralized storage repository of data about objects or people.
- B. It is any database containing subscriber data.
- C. It is a system in which a subscriber's statusis maintained.
- D. It is any data structure in which multiple opt-in statuses can be stored for a subscriber.
Answer: A,C
NEW QUESTION 52
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