WhatsApp Business API is a digital platform that allows businesses to integrate WhatsApp messaging services into their applications or systems. It enables businesses to send and receive messages, notifications, and media files programmatically, automating their communication processes with their customers. WhatsApp API provides businesses with the ability to leverage the popular WhatsApp platform for customer support, marketing campaigns, transactional messages, and more.
While WhatsApp Business is an App-based service, WhatsApp Business API is a cloud-based service, which means you don’t need to download an app.
Unlike WhatsApp Business, which requires users to download a dedicated app, WhatsApp Business API is a cloud-based service that eliminates the need for app installations. This means businesses can seamlessly access and utilize WhatsApp Business API without the hassle of downloading additional software.
Its messaging function consists of
- Greeting messages
- Quick replies
- Away message settings
Using WhatsApp Business API as a marketing tool is the easiest way to improve customer engagement techniques and boost your brand recognition. Instant responses and personalized messages will make it easy for your customers to communicate with your team and also give satisfaction to the customers.
Whether your customers are asking for product details or just looking for support, you can provide them with the right help and assistance using WhatsApp API. It also reduces the time and effort your customer service team needs to spend on dealing with incoming inquiries.
WhatsApp Business API Features
Chatbot
Chatbot is a software program that can be used as a WhatsApp marketing tool that is designed to stimulate conversation with humans through text or voice and solve their queries.
While creating your WhatsApp chatbot, first think about what questions your customers will likely ask about your products/services. and how the bot will respond to those questions. This will help define a conversation flow suitable for your business and ensure a seamless customer experience.
In addition to responding to common queries, a WhatsApp chatbot can help you capture new leads and improve your marketing campaigns. This is a great way to grow your customer base and increase revenue.
Another advantage of a WhatsApp chatbot is that can be used across multiple channels and provide your customers with an omnichannel experience. Also allows you to build a unified inbox that enables your team to manage conversations from any channel while keeping context about past interactions with each.
How to set up a chatbot
While designing your WhatsApp chatbot, first look after the tone and style of your bot. Your customers should feel comfortable and confident that they are dealing with professionals.
Creating an effective WhatsApp chatbot is best to start by testing it with real customers. Identify any issues and fix them ASAP. Again, re-run the test to ensure your WhatsApp chatbot is ready for its release.
After a successful testing session, you will have a high-quality chatbot that can solve your customer’s queries and concerns. However, be aware of the limitations of WhatsApp Business API, as it has limited features and capabilities.
How Does It Work
A WhatsApp chatbot is designed to reply to your customers when they message you about a query such as delivery, shipping, product details, etc like a real person.
It also allows businesses to create an away message to notify potential customers when they are unavailable to answer their questions. This is particularly useful for small businesses that are unable to hire more staff.
With the help of a WhatsApp bot businesses can grow, and customer service teams can handle more inquiries and support requests than ever before. The software enables agents to manage more than one chat at a time, which saves them valuable time.
Who can use
When Meta (Facebook) launched the first WhatsApp API it was for medium to large corporations but now even small business owners can use WhatsApp API.
If you’re a small business that wants to get started with a chatbot, it can be affordable and easy to set up. Whether you need a simple rules-based chatbot or an advanced AI-powered chatbot, it can be built quickly and easily with a provider’s software.
A WhatsApp Business API is a powerful communication channel that can help your business connect with more than 2.1 billion users worldwide. This channel can be used for a variety of tasks, including automated response handling, appointment booking, and lead generation.
The platform is available to any organization, irrespective of its size, and offers several features for businesses that want to engage with customers. These include message templates, statistics on messages sent and received, and the ability to customize greeting messages and quick replies.
Features Of Chatbot
With the right strategy of marketing with WhatsApp you can achieve your target. Just understand the feature of the chatbot and use it accordingly to your need.
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Time Saver
A WhatsApp Business API is an essential tool to use in customer support. Your customer service team can save time by using the tools they need to automate common questions and requests, which can free up their time for more difficult customer care issues.
Using a WhatsApp chatbot with a WhatsApp business API can also help your customers get what they need faster than they would if they had to call your company or contact you through a traditional email form. This can result in increased customer satisfaction and repeat business.
Chatbot can easily handle numerous customers at a time, and make sure that no query is left this will have a positive impact on the customers, and next time they will choose your brand to purchase.
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Affordable Price
The cost of a chatbot can vary from $0 to thousands of dollars depending on the type of provider you choose and how much you want to customize it. Users can access chatbots for free but if you’re going to hire a developer, the price can be even higher due to the nature of the skills required to build an AI-powered chatbot.
One of the most common pricing models for WhatsApp business API is by contact list size, which can be expensive if you’re trying to send mass messages each month. Another model is by user seat, which can limit your business’s ability to scale.
While many BSPs charge by contact list size, you can also find cheaper options that allow you to send mass messages without breaking your budget. Some companies offer a tier system, which means that you’ll start at a lower tier and move up as you send more messages.
Some providers offer unlimited messaging for a monthly fee. These include Messenger People and User Like.
So, you can choose as per your request.
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It is customizable
A WhatsApp Business API and a chatbot are excellent ways to engage with customers on one of the world's largest messaging apps. It helps organizations provide a convenient way for users to contact them and streamline their business operations in real time.
As the number of people who use WhatsApp continues to grow, it is becoming increasingly important for companies to find ways to optimize their customer service experience on the messaging app. With a WhatsApp business API’s feature chatbot, businesses can offer a high-quality experience that keeps users coming back for more.
Many of these solutions come with a host of helpful features, including a built-in knowledge base, which stores FAQs for easy access. They can also integrate with your CRM or other backend tools; these tools will help you grow your knowledge about which products your customers are buying frequently and what problems they often face. By observing your customer’s behavior it will become easy for you to set up a chatbot.
The top tools for WhatsApp chatbots pack AI and natural language processing capabilities, so you can train your bot to respond accurately to common queries. Some also offer more specialized functionality like marketing capabilities, making it easy to build personalized remarketing campaigns.
For example, a mall can use a chatbot to automate the entire loyalty program and customer service process. With Optical Character Recognition (OCR) technology, the mall's bot can pull details from receipts uploaded by patrons and allocate loyalty points without human intervention.
It is not difficult to set up a chatbot, but it is essential to follow the proper steps.
- Register the Business account
- Know your customer’s behavior
- Creating a flow for the chat
- Utilizing a chatbot builder.
You need to complete these steps before you can start testing the chatbot and deploying it on your business’s website or other platforms.
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Increase CRM
BAS World, the largest truck and trailer dealer in Europe, used WhatsApp Business API to automate a part of their customer service process. Their chatbot automatically collects basic information about their customers before they get in touch with a human agent. This means they can save loads of time and ensure they are always ready to assist their clients.
It also means that the customer experience is improved. Since they don’t have to ask their customers for their name, country, and booking code, they can focus more on helping customers select the right product, and complete their checkout.
That information can be used to create a tailored cross-selling flow for each user. This means that they can show them the products they are interested in, help them select a color and size, and assist them with their check-out.
Another important advantage of using the WhatsApp Business API is that it enables businesses to be available anytime. This means that they can respond to customer queries 24 hours a day, and this helps build customer loyalty and satisfaction.
This is particularly beneficial for e-commerce retailers, where there are many different times when potential customers are shopping and need assistance. By allowing them to reach out to a business at any time of the day, they are more likely to buy from them.
In addition, they are more likely to return to their store again. This is especially true for online stores that offer free shipping and returns. The ability to have a bot answer their questions and give them the information they need quickly and conveniently is essential for any online retailer's success.
A lot of companies are already leveraging the power of the WhatsApp Business API. One of the most popular uses for this API is to create a chatbot that interacts with customers. Whether your company is an SMB, an established firm in the commercial space, or a global enterprise, this API will allow you to serve more customers without increasing your expenses.
Step to get WhatsApp Business API
WhatsApp API can only be accessed via WhatsApp Business Solution Providers or BSPs. To get WhatsApp Business API these steps will be taken.
Space Edge Technology:
Space Edge Technology takes pride in our customer-centric approach, prioritizing the needs and objectives of our clients. We work closely with businesses across various industries to understand their specific requirements and develop comprehensive strategies that align with their goals. Whether it's creating personalized messaging campaigns, integrating WhatsApp API into existing systems, or implementing advanced chatbot solutions, we go above and beyond to exceed client expectations.
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