So, 2022 is coming to an end and we are ready to welcome the new year of 2023. The packaging trends for 2023 seem to be reflecting a mixed bag of reactions of the current state of the economy such as inflation, global wars, and not to forget climate crisis. From nostalgia to cutesy escapism, the design aesthetics for packaging depict optimism and enthusiasm with lots of bright colors and fun imagery along with an idea to lean on the comfort side.
And while, there are wide variety in terms of tastes, one thing is sure that these packaging trends are shaping up to be a playful, bright, and fun bunch.
Here are some trends that you must anticipate in the coming year.
1.Illustrated ingredients in Punchy Palettes: Transparency has become a great culture and in the appreciation of the same, people have put in their bodies to come with a packaging ingredient filled with bright and fun styles. The punchy palette not only get the attention of the people who want to know the ingredients in the product, but it can also become a differentiating factor for flavor and taste. The colors and design become a quick signifier of what product the consumer must choose.
2.Textures are tactile in nature: Modern brands always try to stand out their brand and in this, they are discovering the benefits of tactile packaging. We are already seeing a rise in techniques adding texture to packaging such as embossing and debossing, die-cuts and many more. Labels and packaging’s using such unique printing styles rev-up the perceived value of the product, as they look pretty darn and fancy. They make your brand look high-end.
3.Wrap around patterns: There is no denying that the wrap around patterns is used in wide angles offering a seamless look of the overall product. Such designs encourage consumer to pick up the product. The visual elements go beyond just the front of the design, favoring the freedom and trying something out of the box.
4.Type-face scrawl: The trends in typefaces keep evolving but the handwritten or scrawled text is unmistakably doing its bit. The trend makes us nostalgic and take us back to basics with a writing done with permanent marker, uneven coloring, and effusing out a look of something that has been done effortlessly.
There are many things to come with these trends but above all, you must not forget about our environment. Choose biodegradable packaging suppliers and ensure that your product packaging is sustainable. For more information, you can reach out to us. We will help you.
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