In the contemporary competitive business environment, businesses need to employ advanced marketing strategies to maximize their business growth. Packaging boxes are the first thing to be noticed about the brand before its product. Therefore, it creates a chance for the brands to boost their growth by creating attractive packaging boxes that will attract customers to buy their products and build unique brand recognition as well. Custom crafted retail boxes play a vital role in this regard as several design and material options will aid brands to create attractive and durable custom retail boxes that will maximize their growth potential.
Unique Design & Material Trends for Custom Retail Boxes 2023-2024
There are several design and material options for designing attractive and durable custom retail boxes. In this article, we’ll share with you, the five unique trends to be followed in 2023-2024, that will make the retail boxes stand out in the crowded market. These trending options include:
- Smart Packaging
Smart packaging includes two technological innovations. These include NFC tags and QR Codes. Both technological novelties are based on the Augmented Reality concept. The question here to be asked first is:
What is the Augmented Reality or AR Technology?
Augmented Reality is a technology that links digital content with the physical world. Such a connection between the digital and physical world can be accomplished by integrating AR software devices into the receiving device i.e. Smartphones, smart glasses, and tablets. These devices act as the data reader.
Integrating A.R Technology in Custom Retail Boxes
In the case of custom retail boxes, smart packaging technology like QR codes or NFC tags will be linked to the box. The AR application installed in the smart device will spot the QR code through the camera and will display digital information on the screen. The Q.R. code contains product-related information that can be observed in 3D as well, through A.R. smart devices. This information includes the history of the brand, product specifications and ingredients, brand vision, and the unique features that separate it from other brands. Such information allows customers to better judge the product rather than just look at it through the packaging window.
- Following Austerity in Packaging Design
Another trend to be followed especially in the realm of custom retail boxes is introducing minimal design packaging. It can be best explained as, ‘Keeping it simple and elegant.’ The reason is that with the integration of AR or Smart technology, there will be fewer requirements for printing designs and typography on the packaging boxes. Aesthetically speaking, this trend has been introduced to cut printing and typography costs by applying fewer design orientations. Instead, investing in high-quality material, printing ink, and colors that produce high-end packaging keeping custom retail boxes simple and elegant.
- Vintage Packaging
In 2023-2024, there is a growing trend of embracing the vintage vibes of the 1900s and 2000s. This trend rose due to the revival of nostalgia throughout the fashion industry eventually making its way into the realm of retail packaging as well. Classical and vintage designs will be suitable for brands that are not ready for smart packaging yet, ensuring minimalistic design options.
For such brands, taking inspiration from the past and amalgamating it with modern vibes can be a suitable design option. Otherwise, going full classic with the custom retail box designs is a trending option for 2023-2024.
- Ensuring Sustainability
With the increasing consciousness of environmental deprivation in the 21st century, people are becoming more mindful of their brand choices. They generally prefer brands adhering to eco-friendly choices both in their product and packaging manufacturing. Therefore, there is a rising trend of utilizing sustainable materials like kraft paper, cardboard, and paper packaging in custom retail boxes. And this is one of the trends that is not going away anytime soon but its demand will only intensify as environmental degradation is here to stay as well.
- Product Detection & Authentication
Product security is another feature that will be incorporated in packaging boxes including custom retail boxes by integrating RFID tags and tamper-evident seals. RFID tags will ensure additional safety for the products through product detection and authentication. Another feature will be tamper-evident seals which is a device for figuring out if the packaging seal has been unlocked previously or not. These added features will guarantee the security of the products and provide customers with a sense of security regarding their products. Incorporating such features will adhere to the customers’ requirements and build a brand clientele through trust, ultimately increasing brand recognition and boosting sales.
Conclusion
In the ever-growing, cut-throat business environment, custom retail boxes offer several benefits based on the discrete features that make them suitable for packaging purposes for businesses worldwide. There are several attractive design and material options for custom retail boxes but in 2023-2024, there will emerge other trends to be followed. These trends include smart packaging with minimal or vintage design options. Environmental-friendly packaging will still be in trend while product authentication will also be another trending packaging trend to be followed in 2023-2024. Following these trending innovations and customizations will benefit the brand and incorporating them in custom retail boxes will enhance their appeal building brand recognition and boosting their sales in the long term.
At CPP Boxes, we offer services to our clients in the U.S. regarding custom-printed boxes including custom retail boxes for supreme packaging purposes. We have several satisfied customers and are looking forward to satisfying your packaging requirements as well. Visit https://www.cppboxes.com/ and maximize your business growth potential.
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