Narrative Building

Glocalities is the marketing consulting agency that helps brands build powerful narratives through narrative building. We understand that the right narrative can make all the difference in capturing the attention of your target audience. Our team is equipped with the skills and expertise to craft narratives that resonate with your audience and create an emotional connection with your brand. With our values-based marketing approach and understanding of cultural differences, we can help you create compelling stories that elevate your brand above the competition.

The main question is to which extent the general public is aware of the steep decline in extreme poverty and how awareness can be raised. The purpose of the research project is twofold. First, we aim to contribute to a better-informed discussion on the progress in poverty alleviation in order to help generate momentum for the SDGs campaign. Second, we seek to identify and profile promising groups in society – the frontrunners – which can assist the SDGs campaign in engaging more people globally. Values-based surveying makes it possible to identify frontrunners around the globe. It allows understanding of who they are, what motivates them, and what kinds of narrative building the Global Goals community (mainly governments, charities, and involved companies)  need to use to resonate with the frontrunners and possibly turn them into ambassadors of change.