The way people see you online can make or break their decision to do business with you. That’s why you need to keep an eye on them. That includes the reviews on Yelp too!
While many people might ignore Yelp in favor of Google Reviews (which are also very important), this is not a smart move, especially since over 50 million people visit Yelp every month!
Next, we’ll talk more about why Yelp reviews are important and give you some tried-and-true ways to get more of them.
The Importance of Yelp Reviews
As we said at the beginning, Yelp is still one of the best places for customers to find reviews and information about businesses, and that doesn’t look like it will change any time soon! Let’s look at why reviews on Yelp are so important:
- Consumer Trust: Studies have shown over and over that people trust internet reviews almost as much as advice from friends and family. In fact, 95% of people who are going to buy something read reviews online first!
2. Search Engine Visibility: Yelp reviews can have a big effect on how visible a business is in search engines. Positive reviews not only bring in new people directly on Yelp, but they also help your business rank higher in search engine results pages (SERPs), which makes it more visible online overall.
3. Brand Credibility: A strong presence on Yelp makes a brand seem more trustworthy. People think that businesses with a lot of good reviews can be trusted, which makes more people want to do business with them. BrightLocal says that good reviews can make customers spend 31% more!
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Getting More Yelp Reviews
Now that we know Yelp reviews are important, let’s talk about some real things you can do to get more of them:
Providing Great Service
It may have been pretty clear, but this had to be left behind. Giving great service is the key to getting good reviews. Make sure that every contact with a customer goes above and beyond, so they’ll want to share their good experiences on Yelp.
Engage with Customers
Get your users involved online by asking them to review your business on Yelp. Also, if you do get reviews, respond right away to show that you value the comments.
It’s the same for both good and bad reviews. Thank people for positive reviews, and be polite and understanding when you respond to concerns made in bad reviews.
Optimize Your Yelp Profile
A well-optimized Yelp page makes it more likely that you’ll get reviews. Make sure that all of the information about your business is correct and up to date. This includes your contact information, work hours, and address.
Incentivize Reviews
Finally, if you want reviews, it’s a good idea to give something away for free! Customers who leave reviews on Yelp should be rewarded with things like deals, free stuff, or loyalty points. However, make sure you follow Yelp’s rules to keep the honesty of your reviews.
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The Takeaway
Communicating with and listening to your customers is very important for the growth of your business. A good online reputation that brings in more people is important for businesses, and platforms like Yelp can help you build it.
Want to know more? Use HighLevel’s 14-day free trial to enhance your reputation management efforts!
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