How to Choose an SEO Reseller Program

How to Choose an SEO Reseller Program
10 min read
16 October 2023

If you’re looking to boost your agency’s recurring revenue, you should consider joining an SEO reseller program. White label SEO combines the expertise of a proven and vetted team with your agency’s brand and authenticity.

These programs can help you scale your business and avoid hefty hiring costs. They also offer a learning opportunity.


An SEO reseller program is a great way for digital marketing agencies to expand their offering without spending a lot of money. It allows the agency to offer more services to their clients and increase recurring revenue, which can be beneficial for the business. Moreover, it helps the agency to build a stronger brand and attract more clients. However, it is important to choose a trustworthy and reliable SEO partner. The best way to do this is by evaluating the company’s performance over time.

If you are considering joining a white-label SEO reseller program, make sure that the service providers have a proven track record in the industry. They should also be able to provide data-driven results. In addition, they should be able to answer any questions that your client may have regarding the effectiveness of their work. The company should be transparent with its pricing and should not overpromise or deliver results that are unrealistic.

White-label SEO resellers offer a variety of services that can help your clients grow their organic search traffic and improve their website’s visibility. These services include keyword research, on-page optimization, and link building. Additionally, they can provide a full SEO audit of your client’s website and identify areas for improvement, such as broken backlinks and poor meta-descriptions.

Hiring a full-time SEO to fulfill these services would be costly and time-consuming for most digital marketing agencies. SEO resellers can provide these services on an as-needed basis, which is more cost-effective and gives you the freedom to focus on other sales-related activities.

Another benefit of working with an SEO reseller is that they can help you acquire and retain SMB clients by improving their organic traffic. According to Zippia, 71 percent of small businesses have a website, but many aren’t getting the traffic they need to sustain growth. SEO is a crucial component for growing and maintaining online presence, but it requires time and expertise that most agencies don’t have.

The most important thing to remember when choosing a SEO reseller is that you are outsourcing a critical part of your business. It is important to find a reseller that will be able to consistently deliver quality work on time and within budget. If your reseller is unreliable, it could cause problems for your client and damage your reputation.


When it comes to reselling SEO services, you should look for an agency that has a reliable track record and is committed to providing high-quality work. A good agency will be transparent with you about their pricing structure and services offered, which is vital for establishing trust with your clients. They should also offer you a free, no-obligation consultation to determine whether their services are right for your client.

A good SEO reseller program will allow you to resell their services under your own brand name. This will give you the freedom to tailor their services to the needs of your clients, ensuring that you deliver superior results. This approach also saves you the trouble of hiring in-house staff and training them.

Reselling SEO services is a great way to increase your revenue and expand your business. However, it can be challenging to manage multiple SEO campaigns at once. Luckily, white label SEO programs can help you streamline your processes and focus on delivering results to your clients.

Using a white-label SEO service allows you to add value to your agency’s offerings and attract new customers. These services are often used by businesses in complementary industries, such as web design and development, social media, or paid advertising agencies. These companies are looking for a way to boost their client base and expand into a new market.

In addition to reselling SEO services, some white-label companies can provide additional services, such as link building and offsite content. These strategies are important for improving a website’s domain authority, which is one of the most important factors in search engine optimization. However, you should avoid using black hat link building techniques.

When choosing an SEO reseller partner, look for an agency that can provide you with a range of services and support you at each stage of the process. The ideal partner will be able to understand your business and provide you with an effective solution that is tailored to your specific requirements.

Using a trusted SEO reseller program allows you to grow your agency’s revenue while focusing on sales, maintaining relationships, and driving profit. These programs also save you from doing the difficult, time-consuming work that proper SEO requires in multiple arenas. They also take care of tasks like onsite SEO, link building, and monitoring your campaign, leaving you with more time to focus on growing your business.


A good SEO reseller program should offer scalability so that you can grow your business and expand the range of services that you provide to clients. It also should provide analytics and reporting so that you can track your client’s progress over time. It is also important to find an SEO reseller that has experience with the type of campaign you’re launching. This way, you can be confident that they will deliver the results you need.

The right SEO reseller program will help you increase your recurring revenue by upselling to existing clients. It will allow you to provide additional services without having to hire and train new staff. This way, you can focus on the two things that matter most – getting more clients and delivering outstanding results to them.

However, not all SEO resellers are created equal. Some may overpromise and underdeliver. For example, some may charge very low prices, but they may not be able to provide the quality of service that you need. You should choose an SEO reseller that offers a Goldilocks zone between price and quality. This means that you should not pay too much, but you should not settle for anything less than what your clients deserve.

Choosing the right white label SEO reseller is essential for a successful partnership. You should choose an agency that has a strong track record and industry expertise, as well as a clear vision for growth. In addition, the agency should be able to provide you with training and support as you generate leads and close sales. Ideally, you should look for an agency that has a dedicated Partner Growth Manager who will be your point of contact and can answer any questions that you have.

Whether you’re a web design or development company, an SEO reseller program can give you the tools and support you need to take on more clients. The right agency will work with you to create a custom strategy for each client, ensuring that your campaigns are effective and profitable. This will help you build your reputation as a leading search engine optimization agency and win more referrals.


An SEO reseller program is a way for a marketing agency to offer a full suite of digital services to clients without the overhead costs of hiring in-house employees. It can also save time by allowing marketers to focus on their core business and providing client results.

SEO is a complex field with many different factors that impact search engine rankings. A reputable SEO reseller will have the expertise and knowledge to take care of all aspects of a search engine optimization campaign, from keyword research and analytics to content creation and link building. They will also be able to monitor and adjust campaigns to account for new developments in the SEO industry, such as Google updates.

Using an SEO reseller can also help a marketing agency attract and retain high-value clients. Most businesses want a one-stop shop for their digital marketing needs, and an SEO reseller can provide these solutions. This can also increase agency revenue, as more clients will be interested in purchasing additional services from the same source.

An additional benefit of SEO reseller programs is their ability to improve a website’s technical SEO, which is essential for ranking higher in search engines. SEO resellers can audit a website and identify issues like broken backlinks, missing meta descriptions, and slow loading times, which are all factors that can impact search engine rankings. They can then recommend changes to address these issues and optimize the website for user experience.

Another service offered by SEO resellers is on-page optimization, which involves optimizing a website’s individual pages to improve search engine rankings and generate more relevant traffic. This can include optimizing title and meta tags, adding internal links, and ensuring that the website is mobile-friendly. SEO resellers can also help with off-page optimization, which includes obtaining backlinks from other websites and social media profiles.

SEO is an integral component of any digital marketing strategy, but it can be challenging to manage in-house. For example, it may be difficult to find a talented writer for PPC copywriting or keep up with the latest SEO best practices. An SEO reseller can save time and money by handling these tasks on behalf of the marketing agency, and they can also ensure that the deliverables meet client expectations.

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Shane Debois 8
Joined: 7 months ago
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