How Optimized Images Drive More Traffic, Sales & Rankings to Online Stores?

How Optimized Images Drive More Traffic, Sales & Rankings to Online Stores?
6 min read

Optimization of the images plays quite important role in inviting more traffic, sales, and rankings to the online stores. The main reasons for the optimization of images are better user experience, faster page loading times, and the best search engine optimization (SEO).

What are Optimized Images?

Optimization refers to the process of achieving the advantage of high-quality images that fit the web users as well as the search algorithm. Those images are the extensive version of pictures and highly contributed to the improvement of website performance by saving the biggest byte of system-optimized images, which also helps in improving the user experience too.

You might be using various images in a blog or website page to improve the user experience. But if you look forward to a page to draw traffic, check a few things first;

  • If images are optimized as per Google standards or not?
  • Make sure that the image size, file type, and quality of images in your product listings are quite appropriate for search bots and users.
  • Does your blog have the right-sized images? Will the search engine be able to crawl them?

If you are clueless about these things, then be prepared to face the loss of search engine rankings, traffic, conversions, and sales. To avoid these things better to have assistance from the professionals providing custom eCommerce website development Services

Why image optimization is Important for online stores?

Various eCommerce web pages came up with images and 60%-80% of pages held product pictures. Making all images easy to go through without slowing the page loading speed is one of the biggest challenges for businesses. Hence image optimization tends to be important for all the online stores out in the market.

There are so many people, who use mobile phones and tablets to go through the websites while traveling or in their free time. In such a situation, if there’s anything that will make your customers away from your site is the slow loading speed of the website. It is also considered one of the top ranking factors which are considered by Google therefore, websites with no proper image setup struggle enough to reach the top search engine positions.

The main reasons for this are improved user experience, faster page loading times, and better search engine optimization (SEO).

Improved user experience:

Optimized images enhance the overall appearance of your online store, making it more visually appealing and user-friendly which leads to higher customer satisfaction and helps in increasing the sales 

Faster page loading times:

Large image files can slow down your website's loading time, which can negatively impact user experience and search engine rankings. By optimizing images, you can reduce the load time and improve the overall performance of your store 

Better search engine optimization (SEO):

Optimized images can help in improving your store's SEO by placing relevant keywords in image file names, alt tags, and descriptions as it makes it easier for search engines like Google to understand the index of your content and potentially increases your store's visibility in search results.

Promote the audience's interests:

Try to understand your customer's interests and preferences to drive traffic to your online store. Use various tools to identify the categories for your customers, are interested in or you can talk with professionals in custom eCommerce website development.

Optimize your online store for mobile:

With Google's mobile-first indexing, it's essential to optimize your online store for mobile devices. Ensure your website is mobile-responsive by using a WordPress theme that supports mobile devices. Additionally, consider implementing Google AMP (Accelerated Mobile Pages) to provide a seamless browsing experience for mobile users.

Optimize your product pages:

Improve your on-page SEO to help your product pages rank higher in search engine results. Use the information from your keyword and competitor research to optimize your homepage and inner pages. This can include optimizing meta tags, headers, and content to improve your website's visibility in search engines.

Show multiple use cases:

When showcasing products, provide images that demonstrate the different ways the product can be used. This tactic is particularly useful for multi-functional products. For example, if you're selling a cardigan, include several images that show customers wearing the cardigan in different styles. This helps potential customers visualize themselves using the product and encourages them to make a purchase.

Provide a 360° view of the product:

To compensate for the lack of physical touch when shopping online, consider offering a 360° view of the product. This allows customers to see the product from every angle, increasing their confidence in making a purchase. Brands like Brilliant Earth provide interactive product images that can be rotated to view the entire design.

To optimize images for your online store, follow these best practices:

  • Reduce and resize the images to diminish the file size.
  • Use the right file formats, such as JPEG for the photographs and PNG for the graphics with transparency.
  • Add applicable keywords to image file names, alt tags, and descriptions.
  • Use various lazy loading techniques to load images only when they're needed, and thus help in improving the page load times.
  • Apply caching and content delivery networks (CDNs) to serve images faster and more efficiently.


By implementing these optimization techniques and strategies, you can easily make more traffic, sales, and rankings to your online store. Optimized images not only help in enhancing the user experience but also helps in improving your website's performance and visibility in search engines.

If you also want to implement these techniques on your platform, there are various services provided by custom eCommerce website development.

Vanshika Jain 14
Joined: 4 months ago
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