Decoding GSM: How Grams per Square Meter Impacts Towel Quality

When it comes to buying the perfect towels, there is more to it than meets the eye. One key element that often goes missing from the checklist is the GSM also known as Grams per Square meter. It calculates the weight and density of the towel. Understanding its significance can ease your towel-buying experience. In this blog, we will be decoding GSM and how Grams per Square Meter impact towel quality. 

What is GSM?

As discussed above, it stands for grams per square meter, and it refers to the weight of the towel. Most importantly, it tells us how thick and soft a towel is. The higher the GSM, the denser the towel. On the contrary, a lower GSM means that the towel is lightweight. For example, in cotton towels, the average range for GSM is between 300 and 900 GSM. 300-400 GSM indicates that the towel is lighter and thinner. 400-600 means moderate to higher weight, soft and absorbent. They are ideal for bath and beach towel. So, if you purchase a towel with a GSM value of 550, you are getting a higher ROI on your purchase. Here is a pro tip- If you are skeptical about the GSM value of your towels, you can use the GSM calculator. You are free to contact our linen experts with any questions about your textile needs.

The Role of GSM in Towel Quality

Absorbency: The GSM of a towel directly impacts its absorbency. Towels with a higher GSM contain more fibres packed into them, enabling them to absorb more moisture and dry off more effectively.

Softness: Higher GSM towels feels softer, and more luxurious against the skin because of more fibre content per square inch giving a thicker, plusher feel.

Durability: While high value GSM towels offer supreme absorbency and softness, they are more likely to abrasion over time. Although lower GSM towels may be light weight, they can be more durable and long lasting.

In a nutshell, higher GSM towels are superior in quality and last longer providing you value for your money invested in the towels.

The Benefits of buying High GSM Towels

A GSM value determines the quality of a cotton bath towel. Towels with a higher GSM number are softer, have good absorption, look, and feel luxurious. However, bath towels with a low GSM will be lightweight, coarser and will take longer to dry as compared to the towels having a higher GSM. It is considered good practise to look for a GSM number, before purchasing towels. Afterall, you would not want to purchase towels, that are not durable and don’t dry quicker. For example, our Immerse bath towel collection, containing a GSM of 550, is of super quality. These towels are soft, durable, and absorbent. Made with 86% cotton and 14% polyester.

They come with and without the border which we also call full terry and Doby border in a pack of 12.

Using bath towels with a low GSM can lead to certain consequences.

This blog has provided enough information about GSM and how they impact the quality of the towels. Using towels with a low GSM count brings a major loss to the buyer as they are coarser, not durable, and not absorbent. If you want value for your money, ensure that you read the label thoroughly before you end up buying them. Remember to always buy towels with a medium to high GSM value as they are of high quality.   

Where to buy wholesale Bath Towels?

Linen Plus is committed to offer you the best wholesale bath towels in Canada and the United States. As your reliable supplier of bulk bath, bed, and table linens, we understand how crucial it is for you to buy only the finest quality towels to keep your business running smoothly. What sets our towels apart is their ability to dry faster while remaining highly absorbent. We thoughtfully sell bath towels from established brands. You have surely found the right mix of softness and absorbency with our cozy bath towels making the bathing experience of your guests fruitful. Treat them to the softest and the most absorbent towels in the market because they deserve only the best!