Prim and Pure is a unique brand designed to fulfill playful spirits with safe and natural products. Our products are formulated using raw, food grade, organic, wildcrafted, and natural ingredients. we proudly disclose every hand-selected ingredient used in our products, including fragrances. Our safe and effective products, so ours are free of: cruelty, parabens, gluten, GMOs, petroleum or mineral oil, pthalates, talc. we believe children and their parents deserve safe and effective products that align with what nature provides for us at affordable prices.