brand advocacy (1)
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Exploring Stealthy Social Strategies: Harnessing Private Conversations for Brand Advocacy

What exactly is "dark social"?  Coined by Alexis C. Madrigal in a 2012 article for The Atlantic, "dark social" refers to the sharing of content through channels that escape traditional web analytics. This includes links exchanged via private av...

Gutech International · 23 March · 1
Exploring Stealthy Social Strategies: Harnessing Private Conversations for Brand Advocacy