The social network of Chinese origin had its launch in 2016, but it had an exponential upturn in 2020 when the entire world faced a global pandemic. Tik Tok has not only become the favorite social network for young people and adolescents, it has also achieved 215% in the year 2022, increasing its value from $18.7 billion to $59 billion dollars. In this way, it is configured as the social network of the future for digital marketing and tiktok reads your mind.
Tik Tok: the fastest growing brand in the world in 2022
This has meant that Tik Tok has become the fastest growing brand in the world, according to Brand Finance. This new social media phenomenon has revolutionized the world of digital marketing, becoming the ideal platform for brands and content creators to unite their ties.
But how is it that Tik Tok has achieved such prominence? The answer is that Tik Tok is presented as a different and innovative social network, compared to the others. This peculiar social network succeeds in the exceptional way of offering light and very diverse content, available to its users and non-users.
Why is it the social network of the future for Digital Marketing?
Loyalty
Currently Tik Tok has more than one billion users, which suggests that out of 4.8 billion internet users in the world; 2 out of 10 people use Tik Tok. Major brands such as: NBA, 12 million followers, Zara, 1.3 million followers, Ryanair 1.6 million followers, have found in Tik Tok the ideal platform to retain their public targets.
Attraction
Tik Tok's loyal consumers spend an average of 52 minutes a day consuming videos from the social network, and open the application 9 times a day. Some of them consider that the App is highly Addictive! Without a doubt, Tik Tok at this rate could become the future giant of social networks, therefore, if what you are looking for is to attract and connect with your audience, the social network is the ideal place.
Engagement
Tik Tok also helps new brands to make themselves known, since in 2021 the platform obtained the highest engagement rate with an average participation of 17.9%. Which indicates that, if you are a brand, influencer, or content creator, your presence on Tik Tok must be essential for your growth or positioning objectives.
In short, Tik Tok is the social network of the future…
not only because of the value of its brand, but because more and more users are coming together on the social network. In addition, it has a lot of potential for digital marketing, since in it you can create original content that sets trends, as well as allows you to increase engagement.
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