What is digital marketing? This is a widespread question for everyone who is into online business or has a website on Google. The answer is straightforward: in digital marketing, digital platforms are used very efficiently to get customer traffic and conversion of leads into offline or online customers, Through SEO, SEM, content marketing, email marketing, and many more. There are several firms that do digital marketing in ludhiana to make your business grow.
There are many Digital Marketing Companies all over the world. A digital marketing company in Sydney is also one of them. Who does SEO of various companies and creates and posts the content regularly, and makes updates on time. Large venture or small-scale industries hire these companies to get their site rank no. 1 on SERP (Search Engine Result Page).
One of the most crucial steps in Digital Marketing is SEO (Search Engine Optimization). It is not wrong if you say Digital Marketing Is all about SEO. There are four main types of SEO, White Hat SEO, Black Hat SEO, Gray Hat SEO, Local SEO, and Technical SEO.
White Hat SEO?
The simple meaning of White hat SEO is in which you do SEO under the rules and guidelines which Google has set. It greatly boosts your site if SEO is properly done according to the regulations of Google. It includes original content relevant to website categories, has strong backlinks, the labels on the image should be optimized, the tile and tags must be suitable to the site, and must have enough keywords with density.
Black Hat SEO?
Black HaT SEO is subjected to your site when you do SEO without keeping the rule of Google in your mind and continuously breaking the guidelines set by Google. It can put penalties on your site, which results in your site no longer appearing on SERP. Black Hat SEO includes:Copied content, No organic backlinks, Unnecessary keywords are being used, Using irrelevant titles and tags, Misdirecting the site pages to other sites.
Gray Hat SEO?
In this type of SEO, the techniques of White Hat SEO and Black Hat SEO are used, which results in breaking the Google webmaster guidelines. Like you write the content, but you buy the backlink with spam from somewhere. This can make you leave a penalty on your site by Google.
Local SEO and Technical SEO?
These two are also types of SEO. Local SEO is done to get customers from your local area by advertising. On-Page SEO is also done to get better links and title tags and an amazing interface for the site to attract customers by making them aware of your business. In contrast, Technical SEO is done to invite Google bots to crawl your SiteSite more often to see the updates, which can help your website to rank on top.
Some other factors which make your site more attractive:
UI/UX interface: the site interface must be mobile and laptop user-friendly. The interface should be simple and understandable.
Secured site: your site must have SSL (Secured Socket Layer) to help gain the traffic's trust as they are comfortable to visit on a safe site.
Speed affects the conversion: the speed of the site should be more in exchange pages of the SiteSite as it will not irritate the user unnecessarily. And make the user spend time on the site.
Conclusion:
If you also want to get your website done SEO correctly and you want a user friendly and visually stunning website to attract more traffic and generate conversions, you can hire Fly Media Technology. To get your website updated from time to time under the guidelines of Google.
No comments yet