What advantages does digital signage offer?

What advantages does digital signage offer?
7 min read

You begin to consider getting digital signage since you see it everywhere and your competitors have it. It requires some investment, and even ostensibly "free" digital signage systems become pricey as they advance beyond the most basic choices. Also, it takes time and effort. A digital signage solution will require a team of people to implement, and once it is operational, maintaining it will likely require one or more employees to work full-time. As a result, you could be wondering if it's really worth it. The benefits of digital signage far outweigh the costs, as people in a variety of businesses are discovering.

expanded exposure

As opposed to print runs and email lists, you have an almost limitless audience with digital signs placed in high-traffic places. Additionally, you may control when and where they appear and show more messages more frequently, increasing message saturation. A digital sign can be anything with a screen. Deliver messages to one or more room signs, large displays, touchscreens, video walls, small monitors, tablets, or smartphones.

increased rates of remember, engagement, and retention

Digital signage significantly boosts engagement since it is so visually appealing. 63% of those polled claim that digital signage catches their attention, and 59% say they are interested in learning more about what is displayed. Digital signs have an 83% recall rate, and after three days, consumers retain 65% of all visual information (compared to 10-20% of written or spoken information). This is due to the fact that we process visual information 60,000 times faster than text and that a third of the brain is devoted to visual processing. Messages can also be made to move, which will draw in more viewers. Digital displays with motion capture 400% more views than static displays.

increased client satisfaction

Retail applications are one of the most frequently mentioned uses for digital signage, but the consumer experience doesn't have to take place in a shop. Customers and employees both save time when FAQs and general information are easily accessible on screens. The perceived wait time at checkouts is reduced by up to 35% thanks to digital signage. Digital signs can also serve as an entertainment medium by showing video and TV streams or interactive games, which further minimises the perceived wait time when queuing data is added. By promoting impulse buys and point of sale purchases, you may make your screens a source of income. Unplanned sales increase by 20% in retail stores that use point of sale displays (and by 80% in restaurants).

improved retention and motivation of employees

Employees that are motivated and engaged miss work 37% less frequently and are over 20% more productive, which increases annual income by 26%. With pertinent messages on digital signage, you may involve groups and foster community. KPIs and data visualisations should be used to keep everyone informed and to celebrate both individual and group successes. One-third of employees say they prefer appreciation through a company-wide email (or digital signage message) than a $500 bonus. A brief statement on a digital sign is frequently more fulfilling than money. Also, effective engagement lowers staff turnover by 65%.

improved online connections

In order to streamline and synchronise all of your operations, digital signage widgets can extract data for your screens from a variety of business systems that you already use, such as SharePoint, Excel, and calendaring platforms. To add trending topics to your digital signs, you may also display external sources like weather, news, social media, webpages, and RSS feeds. The best aspect is that none of these require your involvement and are automatically updated in real time.

unified branding

According to studies, digital signage significantly raises brand awareness. All of your communications—for one building, the entire building, many buildings on a campus, or numerous buildings in various cities and even nations—are controlled by a central content management. By synchronising your screen designs to your websites, social media platforms, and any remaining print items, you can keep your brand consistent. With simple digital signage templates that any authorised contributor may use to create messages that are always on brand, you can maintain standards.

lower costs for creativity

You don't require a full, expensive design team. With digital signage systems, you may point to a network folder to pull in media assets or import material like PowerPoint slides and videos. With the use of templates and automatic content, anyone may make attractive messages. Also, the digital signage software's user account rights and straightforward approval procedures enable you to allow more individuals to contribute (share the workload).

greater aiming precision

A centralised system allows you to handle many channels for various audiences from a single desktop since it can broadcast material to any screen or group of screens. For content that is tailored to audience demographics, traffic patterns, and preferences, scheduling enables you to drill down to various days of the week and hours of the day. You may localise material using dedicated playlists so that everything displayed is appropriate for the audience seeing it.


Today, everyone has a smartphone, and they are accustomed to using touchscreens to access information. Your digital signs can provide a deeper viewing experience by incorporating interaction, using either a touch or voice user interface. Self-service kiosks let users find information on their own and find what matters most to them. A large variety of alternatives can be presented on a single screen using touchscreens, including interactive wayfinding, directories, and menu boards, to mention a few. Also, interactive screens free up your team to provide more individualised service.

lower expenses for operations and the environment

Digital signage can take the place of printed communications, saving money and reducing waste from paper, ink, and recycling. Also, it has cheaper running expenses than print programmes because it takes fewer managers to run it. There will be no more printing, posting, removing, and discarding notices on bulletin boards. And unlike print materials, which are a constant and rising income loss, a digital signage system is an upfront expense.

aleena shibu 2
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