The automotive industry is one of the most happening businesses worldwide, which has a lot of potential. The utility and importance of the automotive industry have been growing consistently. The automotive industry is the total of all the companies or organisations that deal with manufacturing, retailing, supplying (Including OEMs, spares manufacturers, and accessories manufacturers) and post-sales service providers in the automobile trade.
One of the main reasons for the industry's consistent growth is the transition of most developed nations towards electric vehicles. As the industry grows, the competition and demand for new things also increase. The suppliers need to be familiar with the latest view of the industry to understand customer preferences.
Why is it Important to Understand Customer Preference?
Having an understanding of consumer preferences in the automotive industry is very important as it is the customers' preferences that influence the market. Focusing only on the supply side prioritises the OEMs' and OES' preferences. As a result, the marketing decisions considered might involve something other than what the consumers have in their minds. Suppliers with access to high-quality automotive intelligence refrain from understanding the industry by observing it from only the perspective of supply.
Though, it can be difficult for the suppliers alone to keep track of all the latest development in the industry, devise innovative solutions, and analyse the applicability of those solutions. To get assistance in such areas, suppliers can integrate with JATO, a leading automotive market research company providing business intelligence to the various sectors of the automotive industry.
JATO
JATO is an automotive market research company that provides global automotive intelligence to its consumers worldwide. Business intelligence strategies are used by their consumers in making informed business decisions.
The company was founded by Jake Shafran in 1984 when the automotive industry was undergoing a paradigm shift. Globalisation is the order of the day, which made it necessary for the operators of the various auto industry verticals to solidify their image in the global market. The founder appreciated and understood the value of information about global marketplaces.
JATO aims to become a leading company that provides automotive business intelligence solutions. They provide their customers with the necessary solutions to help them make informed business decisions.
JATO's Solutions – Helps You Understand Consumer Preferences in the Automotive Market
JATO gives their supply customers access to the most relevant global tools and solutions that would assist them in building a clear picture of their target market. Here are the answers for understanding consumer preferences in the automotive industry:
- Local Approach
JATO prioritises a local approach to understanding consumer preferences. A regional approach helps get a comprehensive understanding of consumer preferences and provides the most relevant data.
- JATO Product Navigator
The product navigator is a dynamic online tool for product positioning benchmarks.
- JATO Data Feed
It is a feature-rich delivery platform designed to provide timely, complete, and correct automotive information per the consumers' needs.
Thus, with JATO, you will be able to gain access to a global automotive database and the most relevant tools. JATO's business solutions for understanding consumer preferences can assist you in building a competitive advantage.
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