Are you optimising your website with the appropriate keywords?
Websites are frequently optimised for the incorrect SEO keywords. To figure out what SEO keyword phrases consumers actually use to look for companies in your industry, you must conduct research. In many circumstances, you'll find that SEO keyword phrases you thought were crucial are actually hardly looked for; conversely, it's also true.
How prominently does your website appear in search results on Google, Yahoo, Ask, and Bing?
You should regularly check the results of your SEO keyword searches across the top search engines. Your website's search engine ranking will change over time, so you should continually check it.
The single most significant onsite SEO component is the website title.
The title of the webpage is crucial. Every page of the website should have a different, pertinent sentence that is also the right length. It's amazing how frequently we encounter incorrect page titles, blank page titles, titles that read "HOME" or, in the case of seriously lazily designed websites, "TITLE GOES HERE." Give each page on your website a unique title. Each page is a new SEO opportunity because search engines list pages rather than entire websites.
description of a website.
Describe the topic of your page to Google. Similar to the web page title, the Description is frequently absent or written wrongly.
SEO keywords for websites.
Some search engines still employ Keyword Meta tags, even though many of them have stopped doing so. They should appropriately reflect the content of the page, but you must be careful not to use them excessively.
Your SEO efforts will suffer from broken links.
This is the most common mistake we discover when inspecting websites. A warning informing you that the page cannot be found appears when you click on a link on the website. This gives visitors to your website a highly poor impression. Given that Google expects technically flawless websites, it is possible that Google will also penalise you in the search engine ranks.
Websites with solely images are terrible for SEO.
When you look closer, even the text on a website that initially appears to be displaying the typical mix of text and photos is actually enclosed within a picture. Google has no idea what a website is about if there isn't any actual text on the page, hence the website will rank very poorly in the search engine rankings. This can be somewhat fixed by combining so-called "Alt" tags with the website title and description, but generally speaking, your website should have a lot of pertinent material. What Google enjoys is this!