In the sphere of digital marketing for eCommerce businesses, success is often attributed to paid marketing, content, social media, and design. However, one crucial element that is frequently overlooked is website performance - specifically, site speed. Site speed plays a vital role in eCommerce success as it directly impacts conversion rates and search engine rankings. Did you know that 93% of people will leave a website if it doesn't load quickly? When potential customers land on your website, their first impression can make or break their opinion of your brand. Picture a visitor arriving at your eCommerce site and waiting for what seems like an eternity to see the page's contents. Not only would this drive them away but it would also reflect poorly on your brand. This makes it clear that you need to hire a Shopify web development company in Delhi NCR, like MMBO to improve your site speed. It affects how people find you online and how they perceive your brand overall.
What is Website Speed?
Website speed has become a crucial metric for measuring the success of an eCommerce business. To explain, website speed is the time taken in displaying the web page content on the requested browser after clicking a link. The time taken for the page to load on your browser determines its speed. The speed of your site often influences customers' purchasing decisions. Delays in page load provide an unpleasant experience for your customers. Interestingly, 47% of website users expect web pages to load in less than 2 seconds. As per an Ecommerce Website Development Company In Delhi, two to four seconds is considered an optimal page load time for a business website. Any slower than that means you begin losing traffic and consequently customers.
Why is site speed important?
The speed of your website is crucial for a multitude of reasons. A slow website can detract from the overall user experience when browsing your online store. However, increasing your site's speed can bring about specific benefits.
- Conversion
In today's digital world of instant gratification, site speed is a foremost priority for online buyers. Quick-loading websites mean lower bounce rates and higher conversion. According to Google, improving website speed by just one second can increase mobile conversions by up to 27%. Since 70% of shoppers buy on mobile devices, it's clear that site speed has a significant impact on revenue potential. By decreasing page loading times with the help of an Ecommerce Website Development Company In Delhi, you can reduce the chance of shoppers leaving without making a purchase. It ultimately leads to increased opportunities for sales.
- Loyalty (repeat business)
Negative first impressions because slow-loading pages are difficult. But, this long-term problem is even worse. Site speed plays an essential role in this as well. 79% of customers are less likely to repurchase from an online store if they're unhappy with the site's speed. To lower your customer acquisition costs in the future, invest directly in improving page speeds across your website.
- Google Search Ranking
Apart from improving user experience, site speed is also an important ranking factor in search engine optimization. Ranking higher on search engines like Google helps businesses get discovered by more potential customers. As of now, a Shopify web development company in Delhi NCR considers site speed as one ranking factor for search results.
- User Experience
The speed at which a website loads can significantly affect the user's experience. With the advent of eCommerce websites, consumers could shop online from the comfort of their homes or cafes. But if your website takes too long to load and your visitors are left waiting, it can leave a negative impression on their minds about your brand. This can result in decreased revenue and tarnished reputation due to subpar user experience.
- SEO
In today's competitive digital landscape, ranking highly on search engines is crucial for attracting visitors to your website. However, site performance plays a significant role in determining your search engine optimization (SEO) and ultimately your ranking. As per an Ecommerce Website Development Company In Delhi, a slow website can harm SEO. It may further cause your site to appear lower down the list of search results pages. Google has emphasized the importance of site speed in their website ranking algorithms, as it directly affects user experience. Even if you have excellent content, a slow-loading site will result in a lower ranking than it deserves. It's essential to prioritize site speed if you want your website to rank higher and attract more visitors.
Improve Your Website Speed
Thankfully, there are ways to enhance the speed of your website. To begin with, optimizing for mobile is key. Now, the majority of online consumers browse using their smartphones. You need to ensure that your site is responsive for different devices and screen sizes. Another way to improve website speed is by deleting unused plugins. Too many plugins running on your site can slow things down considerably. Therefore, delete or deactivate plugins that are no longer relevant to your site. Additionally, hosting videos or large files externally can contribute to faster website speeds. Removing unnecessary images and video files can also aid in improving website performance. A shopify development agency in Delhi like MMBO suggests hosting videos on YouTube instead of directly uploading them onto your website. Then embed them into your site. It will save you storage space while creating another avenue for potential customers to discover you.
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