When we were little, our nannies used to tell us tales about princesses and fairies. These days, storytellers aren't limited to our immediate family; storytelling encompasses much more.
Brands can no longer afford to ignore the power of storytelling in connecting with consumers on a more personal level. The goal of web design is to captivate and amuse the user through the use of storytelling. Plus, it adds that special something that makes a website stand out.
MavericksMedia has the best web design agency toronto team, who are excited to develop creative websites with exceptional and creative designs. Today, no business is complete without a strong online presence, and the most important part of a successful online presence is the business website design.
1. Identify Your Target Market Thoroughly
People will fall in love with your story, visit your landing page, and then disappear without a trace. Also, getting to know someone well is difficult, but getting to know users is easy. There are a lot of analytical tools that let us keep tabs on people's actions, and two of them are Google Analytics and Search Console.
Storytellers (brands) can evaluate the three crucial stages of the buyer's journey—awareness, consideration, and decision—with the help of data collection software. This process is useful for determining the likelihood that a user will become a lead, and then a customer.
2. Research Your Rivals
You should look at what your rivals are doing before you get ahead of the curve by coming up with ideas. Which anecdotes best characterize your rivals? Instead of thinking about it, you should look into it.
- Nowadays, thanks to the internet, finding out who your competitors are and what they have to say is a thing of the past.
- Take note of the idea and presentation style when you examine a brand story.
- Your brand, website, and story should be your primary concerns after you have completed your competition research.
- Consider the eternal rivals Pepsi and Coca-Cola.
3. Take Note of Your Environment
When well-known companies like Nike add visual elements to their homepage that bring the brand's culture and people together.
So, it's crucial for storytellers to be aware of their environment. As an example, a new advertising campaign from fast food giant McDonald's utilized the universally recognized motion of raising one's eyebrows in connection with the logo.
What should you look at when you're designing a website with an eye toward storytelling? Culture and people are the focus of this list.
4. How Will You Approach It?
Storytelling has become much simpler thanks to technological advancements. The story that brands tell on their websites can be seen by anyone across the planet thanks to the world wide web, which is accessible globally.
Web storytelling requires brands to plan out how they will tell their story. How does the plot unfold? Do you plan to release it all at once or release teasers and promos in installments? You can improve your storytelling approach by considering the following questions.
We'll examine some of the scenarios in which a plan becomes necessary while telling a story.
5. Figure Out What You Want People To Do
Everything in a brand's story should build up to the call to action. That is why brands have narratives to tell. I mean, building rapport with the audience is obviously crucial, but so is encouraging them to do something.
Tell me what you want the audience to do. That is the true inquiry to make before inserting a story into your website. Rather than forcing ads on people, it is more effective to tell them what to do after entertaining or inspiring them with a story.
6. The Layout and Design of the Website
Think about how the story you tell with your brand's website will be shaped by the user experience and interface as you plan its structure and design. As an example, you might feel like you're on a modern, trendy website one minute and a vintage, retro-feeling website the next. Your story can be greatly enhanced by the website's design, and vice versa.
Actually, telling a story using web design principles and elements is easier than making a video. To tell the brand's story, you can use elements such as color, shape, line, typography, images, composition, perspective, and space.
So, either build a website first or figure out what story you want to tell before you write a word. Pick your path.
7. What's the Point?
A story's message is its most important component. Are you familiar with film? Without a takeaway, a lesson, or a message, would you be interested in reading a story? No, I don't believe so. I, for one, will not. There is a message in every story.
- Is the story an opportunity to convey the brand's mission?
- Would you like the message to focus on the objectives or purpose of your brand?
- Is a brand promise the story's intended ending?
- Would you rather have your brand be the hero or the people in the story?
- Consider these and other similar questions as you craft the narrative of your brand.
No comments yet