Have you noticed very few website visitors becoming customers? A low conversion rate is frustrating but fixable. By partnering with an expert SEO company Hamilton, you can make simple improvements that help more people take desired actions. Keep reading to learn common reasons for poor conversion and how a Hamilton SEO agency can assist.
What Does Conversion Rate Mean for a Website?
Your website conversion rate is the percentage of total visitors who complete a target goal action. This might entail a product purchase, account sign-up, content download, contact form submission, etc. A “good” rate varies, but 2-3% is often reasonable. Under 1% likely signals issues turning visitors into conversions.
Why Do Some Websites Have Such Low Conversion Rates?
There are a few common pitfalls causing poor website conversion performance:
- Slow Site Speed - The research shows over half of visitors abandon sites taking over 3 seconds to load. Faster equals better converting.
- Confusing Navigation - When visitors can’t easily find what they want, they simply leave instead of exploring further.
- Poor Mobile Optimization - With 60%+ web traffic now mobile, non-responsive sites turn visitors away.
- Untargeted Web Content - Generic “brochure” content fails to connect with visitors’ specific interests and questions.
- Hidden Contact Options - There is no obvious way to get information or access customer support that drives exit traffic.
How Can Partnering with an Experienced SEO Company Hamilton Help Boost Conversions?
An established SEO company Hamilton with proven conversion rate expertise, can:
- Conduct In-Depth Audits - First, analyze technical barriers, on-site friction points causing exit traffic, keyword targeting gaps, etc.
- Fix Site Speed Issues - Optimize images, enable caching plug-ins, compress files, and efficient hosting.
- Redesign Site Architecture - Create intuitive IA and navigation focused on traffic-driving categories and conversion goals.
- Drive Targeted Traffic - Unlock higher converting visitors through expanded organic and paid acquisition channels.
- Create Content That Converts - Lastly, align topics and messaging to inform and influence at each stage of the buyer journey.
How Do You Know SEO Company Hamilton Efforts Are Effective?
Before-and-after conversion tracking provides the best feedback on SEO and web optimization work. A sophisticated analytics review should highlight improvements around:
- Increased Conversion Rates – Compare target goal completion month-to-month or quarter-to-quarter.
- Higher Time on Site, Lower Bounce Rates - Reveals better engagement with site experience and content.
- More Pages Per Visit - Indicates stickiness and ability to influence visitor actions through journeys.
Conclusion
In the competitive digital marketplace, every prospective customer counts. Diagnosing the roadblocks holding back website conversions today provides the roadmap to unlocking measurable revenue growth in the months ahead. Particularly when lacking in-house technical expertise, leveraging the auditor, architect, and optimization services of an accomplished SEO company Hamilton serves up the recipe for converting more curious visitors into convinced customers.
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