Get to know the particularities of each one and discover which one best applies to your business
For a company to become relevant in the market, it is not enough to have a quality product or service. Establishing a presence on the networks, through a well-established marketing strategy, is essential. Thus, more and more visitors will come to your page.
Choosing between organic traffic and paid traffic strategy must take into account a few factors. For example: your objective, resources you have at your disposal, cost-effectiveness and how long you want to see results.
But don't worry if you don't know the difference between them. Today we will talk about the two types of traffic, their advantages and disadvantages. Thus, you will be able to decide which strategy is most suitable and will best suit your company's goals.
Organic traffic
Organic traffic is the one where visits come to the blog or Digital Marketing Agency San Francisco through searches on search engines such as Google. But for your website to be localized, it must achieve good positions in search engines. And for that, it is important to use some marketing strategies. Thus, you will produce optimized content that directs the search for your company.
One of these strategies is SEO Search Engine Optimization, which has a series of instructions that must be followed for a website to appear in searches. With it, you will select the keywords that most identify with your business and suit the interests of your persona.
Namely, the results do not appear immediately. After all, producing quality content takes time and frequency for the customer to advance through the sales funnel. Therefore, the results usually appear in the medium and long term. But there is no point in investing in these strategies and stopping execution after achieving the desired position. Everything must be done consistently so that the company consolidates and remains in the spotlight.
Paid traffic
In this type of traffic, you pay to be found. In other words, visitors find your business through paid ads that have carefully selected keywords. You only pay for the ad when customers click on it.
It is important to keep in mind that the ads must suit their respective media. This adaptation is very important for the success of your strategies.
This investment brings a number of advantages to your website. After all, it can boost the content produced, increase the reach of posts, promote websites and promotions, etc.
In short, organic traffic and paid traffic complement each other. In other words, both can contribute to achieving good results in your company. But it's important to keep in mind that if the investment in paid traffic is paused, it will impact the entire strategy. In organic this does not happen, because once published, the content continues to bring results.
What will really differentiate investments in each type of traffic are the available budget and the goals of your internet business.
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