Advertising is evolving quickly, and so is the viewer’s intent toward it. To stay ahead of the competition and offer a seamless experience to the audience, brands need a unique approach - Social Display Ads.

Your social media has the power to completely transform your advertising game. It’s no secret that the internet is rife with endless possibilities and outlets for expanding your reach and brand visibility, and social media has a big role to play. Over the years, the way people, brands, and advertisers have interacted with social media has changed astronomically. From connecting with consumers to educating them, sharing updates, and whatnot, social media has come a long way. But there’s more to social media than just creating and posting content. 

While many businesses find social media channels like Instagram, Facebook, and X (formerly Twitter) as competent outlets to create brand awareness and drive conversions, large brands have found a new way of repurposing their social media content as programmatic display ads. These ads are somewhat different from your conventional social media marketing efforts as they utilize your high-performance social media posts for distribution across programmatic display channels. 

Much like social content wrapped in an authentic social experience through banner ads - Social Display Ads!

What are Social Display Ads?

Social display ads are creatives that combine the engaging elements of social media with programmatic or automation and display advertising. To expand their cross-channel efforts, brands can leverage the power of social proof by transforming high-performing social media content – engaging posts, familiar themes, and creative crowd-pleasers – into display banner ads. It also saves costs on creating new ad content, easing the process of advertising and attracting a wider audience base. 

Benefits of Social Display Ads

Combat Ad Fatigue

Ad fatigue is no joke. In the current digital landscape, where viewers are bombarded with stimulating media content and ads at every turn, it is most likely that you have already exhausted your existing ad creatives. Also, since traditional display ads struggle to capture the audience, social display ads add a fresh perspective to the viewing experience. By leveraging social media posts into engaging content formats and immersive storytelling, brands can captivate viewers and mitigate ad fatigue.

Brand Consistency

When we talk about social media and leveraging the brand’s existing, high-performing, and engaging visual content, we are also talking about aligning visual elements, messages, and brand voice across different channels through social display ads. Social display ads empower brands to utilize their social feeds and create cohesive creative language. 

Bost Brand Impact with Social Proof

The power of social proof goes beyond cost savings on ad creation. Social display ads leverage the existing trust and engagement your brand has built on social media. When viewers see others interacting with your content, they are more likely to trust and engage themselves. This social proof fosters a sense of community and authenticity, setting your brand apart in a crowded advertising landscape.

Digital clutter and poor ad targeting efforts prevent viewers from remembering the brand. While a digital approach to delivering high-quality ad content may work, the efforts will likely go to waste if the ads are not visually appealing. Brands often have a well-curated social media catalogcatalogue, and integrating a few high-performance posts into social display advertising can enhance ad campaign efforts.

For a brand that is willing to yield additional benefits from its existing content and save costs, social display advertising is the way to go. With the help of a social display ad creative management platform, transforming social display ads into creative banner ads becomes as effortless as ever.