Instagram is a visual platform and the best practices for Instagram marketing are always changing. A good strategy will help you align your content with the latest trends to stay relevant.
Ensure high-quality visuals that are consistent with your brand aesthetic. Try to incorporate video, like Reels and IGTV, in your content mix to grab audience attention.
1. Post at the right time
Having a solid plan for your Instagram marketing strategy can help you achieve better engagement, conversions, and ROI. A plan can also help you align your campaigns with other digital marketing initiatives, like paid ads and email marketing.
The best times to post on Instagram can vary depending on your audience, so it's important to know when they are most active. For example, if your audience is mostly made up of desk workers, you may want to schedule posts for the morning or evening. On the other hand, if your audience is mostly college students, they might prefer to use Instagram during their lunch break or after school.
Accounts that receive a high amount of engagement are given priority by Instagram's algorithm. This means that if you want to grow your followers, it's important to create interactive content. This can include polls, questions, and calls-to-action. Try to get as much feedback from your audience as possible. This will make your followers feel valued and can lead to more interactions.
2. Use branded hashtags
Using hashtags in your Instagram posts is one of the most important strategies to boost your visibility on Instagram. You should use branded hashtags that represent your business and the topics you talk about in your posts, as well as general hashtags related to your industry. Experiment with different hashtags to find which ones work best for your brand.
A carefully crafted and on-brand caption can also help you improve your Instagram marketing strategy. It’s important to include a strong call-to-action that invites your audience to engage with you in the comments and share their own stories. This will encourage your followers to interact with your posts, resulting in higher engagement metrics.
Another way to increase your Instagram marketing strategy is by leveraging the platform’s latest features. For example, Instagram carousels are a great way to create a visual narrative that will capture your audience’s attention and inspire them to linger longer on your post. This is especially helpful when you want to provide more in-depth content such as 'how-to' guides, statistics or industry insights.
3. Work with influencers
A good influencer strategy on Instagram can help you achieve a variety of marketing goals, from brand awareness to driving conversions. It’s also an opportunity to connect with your target audience in a new way. For example, you can use Instagram Stories to share behind-the-scenes information or host an interactive quiz that encourages engagement. Or you can try out the new Guides feature to deliver a highly personalized experience that’s tailored to your audience’s interests.
When selecting influencers, consider their reach, engagement rate, and alignment with your brand. You can find potential influencers by searching for relevant hashtags and looking at the top content. If you see any promising results, tap on the “plus” button to view more influencers in that category. Then, you can narrow down your search by examining their bios and looking at their comments.
It’s also worth searching for lookalike influencers to find creators with similar audiences. You can do this by using a platform like GRIN, which can identify influencers who have audiences that are similar to your own.
4. Use Buffer
Whether you use Instagram solely to interact with customers or turn the platform into another ecommerce channel, a solid strategy is essential. Depending on your goals, some techniques will work better for brand awareness while others are more effective for sales.
For example, a carousel post is ideal for sharing 'how-to' guides or industry insights as it keeps users engaged longer by crafting a visual narrative. Similarly, brands such as Glossybox UK leverage countdown stickers on their Instagram feed to promote their upcoming subscription deliveries.
Having a consistent Instagram "theme" is also important to maximizing your profile's potential. Thematic content gives your followers a clear idea of what to expect on your profile, and it establishes a look that's recognizable and unique. For instance, @MindfulChef maintains a vibrant and high-contrast aesthetic in all of its photos and videos to make its food stand out. Using social media management tools such as Buffer is an excellent way to keep on top of your content strategy without having to constantly check your Instagram app. With the all-in-one platform, you can schedule posts in advance and track analytics.
5. Use Instagram Stories
Instagram Stories can be used to drive growth by engaging your followers and encouraging them to interact with your content. They also provide a great opportunity to promote new products and services.
There are a variety of Stories modes you can use, including Boomerang (a short video that loops), Layout (a collage of photos), Photobooth (four continuous shots that get stitched together into one Story), Multi-capture, and Hands-free. You can also add text, emojis, and filters to your Stories, as well as create polls and quizzes, tag people or businesses, and include music.
Using the “Add Yours” sticker to prompt your followers to contribute their own photos is another great way to increase engagement. You can also use the Question sticker to ask your followers questions and collect valuable feedback. Moreover, if you are an online retailer, you can add a link to your Stories and encourage people to visit your website or shop your products by clicking on it. You can even pin certain Stories to the top of your profile grid. This will ensure that your best content reaches your audience first.
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