The Indian legal structure has been the playground of solely Indian legal counsels; however, foreign law firms and agencies can now work in the Indian courts and judicial structures. The Bar Council of India (BCI) has authorized the entry of foreign legal businesses and professionals in a limited scope, per its new directive in India, 2022. The Indian field professionals are discussing this decision, and its impact is still under debate. However, this development also means that a closed ecosystem will see the introduction of new species. It also directs the Indian law agencies to improve their law firm digital marketing.
The strategies lawyers can use.
The best lawyers will only get customers if people know about their services. It was standard practice to look in the Yellow Pages or phone books for legal help by the customers, but the current generation depends more on online search engines. According to established and verified sources, 97% of clients look first at the local online directory for local services and legal products – so an optimized law firm digital marketingis something one should consider seriously. Some of the approaches for improving a law agency’s online presence:
Website design
After clients visit your website, you will need to make them stay – for that; you will need to create an eye-catching, professionally designed, and mobile-friendly website (as significant traffic comes from smartphones). According to the available information, approximately 75% of visitors are ready to buy, and your web resource’s design must make them stay. It should feature testimonials, branded case studies, and team pictures that legitimize the legal agency. It should feature 2 to 5 minutes of loading time and have the appropriate font and text colors.
Search engine optimization (SEO)
It would be best if you caught the people’s eye before people start coming to your agency. It would help if you were at the first positions of the search engine results by incorporating keywords that apply to their field. The reason is that 71% to 91% of viewers generally click on the first page of the results. So, applying SEO techniques to your law firm’s digital marketing list is important.
Signing off
The inclusion of foreign agencies in the legal field is getting mixed reactions. A significant part of India’s legal sector is praising the move. The time it takes for a general person to get a verdict in the present system verges on comical, and generations waiting for justice are considered common. Including foreign lawyers and other agencies will increase skilled rivalry in the market and the demand for high-quality resources, improving the quality of legal solutions and bringing options for people in legal service pricing.
Moreover, competition with foreign legal firms will also give Indian agencies the required stimulus to implement a professional law firm digital marketing strategy and a better salary structure. It is better to use the power of digital marketing and be prepared for future challenges.
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