Not every business is lucky enough to get returning buyers coming back for more without putting any actual effort into it. Businesses, especially ecommerce businesses, need the help of a BigCommerce SEO service to give their business a boost.
One of the main reasons why these companies need the help of SEO companies is that they are not aware of how they can draw their buyers back to their business with their emails. Email marketing it a great way for you to make sure your customers are coming back for more and that they are happy with your services.
According to a customer loyalty statistics survey in 2016, a company can lose up to 68% of its customers when they lose even a single client. 80% of these customers agree that the company could have easily swayed them to make a different decision if only the company did something.
If this is the case with you, your email marketing campaign is exactly what you need to bring those customers back and make sure you get some new customers at the same time. Here are some different ways through which you can use your email marketing to bring some much-needed customers back to your business.
Use Inactivity Emails
Inactivity emails can be a great way for you to re-engage customers that lost touch with your company or havent come back for a long time. The email is actually very simple and easy to write. All you have to do is write an email with actionable tips, advice and ways for the customer to get back on board with your company and your products. With these emails, you actually have nothing to lose and everything to gain. The call to action will be exactly what your customers need to give you another try.
Use Activity Emails
Activity emails are something that your customers are used to and very comfortable to receive. These are basic notification emails that contain summaries of your business activities, updates and notifications that your customers will appreciate it. Because your customers are happy with receiving these emails, they are much more efficient than your typical promotional emails that most likely end up in spam. Engage your customers with new products, give them the nudge to go back on your store and allow them to get back in touch with you on their own terms.
Use Renewal Emails
If your business thrives on subscriptions, then this is a golden email strategy for you. Mostly, clients forget they have subscriptions and they need a gentle reminder of that. It is very important for you to send a reminder out to your customer and make sure you dont lose that subscription. Keep a subscription renewal email ready for your customers and roll them out whenever the subscription of the customers is about to expire. You can actually set an automatic schedule so that you dont have to worry about it. Your team of SEO experts will handle it all for you and allow you to enjoy returning customers.
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