Measuring the success of your Shopping campaigns on Bing Ads is critical to optimizing your campaigns and driving better results. Here are some metrics to track to measure the success of your campaigns:
Click-through rate (CTR): Your CTR measures how many people click on your ads compared to how many times they're displayed. A high CTR indicates that your ads are resonating with your target audience.
Cost per click (CPC): Your CPC measures how much you're paying for each click on your ads. A lower CPC indicates that your campaigns are driving results while keeping your costs under control.
Conversion rate: Your conversion rate measures how many people complete a desired action on your website, such as making a purchase. A high conversion rate indicates that your ads are driving qualified traffic to your website.
Return on ad spend (ROAS): Your ROAS measures how much revenue your campaigns are generating compared to how much you're spending on advertising. A higher ROAS indicates that your campaigns are driving strong results and delivering a strong return on investment.
By tracking these metrics, you can identify areas for improvement in your campaigns and make adjustments to drive better results over time.