Instagram is one of the most powerful social media applications around the globe. With over a billion users, Instagram provides your brand with an audience that can consume your content and turn it into brand influencers, ambassadors, and even customers. Instagram is a platform full of potential. Let's take a look at the top Instagram marketing trends and ways to grow your Instagram audience.
How to increase your followers on Instagram:
1. Use your bio:
A warm and engaging bio is the first thing people see when they visit your Instagram page. In a sense, it is your brand’s homepage. Your bio gives people an idea of what your brand is about. Your bio should also include a link to your website or recent content to make it easily accessible. You can also add relevant hashtags to your bio to further pique your visitors' interest. A good biography is important.
2. Use appropriate hashtags for your content:
With hashtags, you can get your content in front of a whole new audience. Use branded hashtags (hashtags specific to your brand) or hashtags that are relevant to your target audience. The more accurate followers find your hashtags, the more likely they are to remember your brand.
3. Publish your content at the right time:
This will make your brand more visible. According to a study by Sprout Social, in the pre-COVID era, the best time to post on Instagram was 11 a.m. on Mondays, Tuesdays, and Fridays, and 2 p.m. on Tuesdays.
4. Gain Competitive Fans:
You can steal followers from your competitors by interacting with them. Considering that users already follow your competitors, they represent a high-quality audience that can become ambassadors for your brand. Connect with your customers by following, liking, and commenting on their content. The more you engage with them, the more likely you are to grow your brand.
5. Pay for sponsored posts and product reviews:
First, it's important to find influencers who work in your industry. When they promote your content, they will expose it to a wider audience. Influencers with more than 20,000 followers and email addresses in their bios may be interested in partnering with your brand. For unique products, you can send influencers a copy of the product to review and publish.
6. Use Instagram Stories:
With Instagram Stories you can increase your follower and user base. This can boost the accuracy of your brand. It can also increase interactivity and give users a behind-the-scenes look at your brand. You can showcase your blogs, articles, posts about your industry, etc.
7. Highlight important stories:
The key Story feature lets you organize your stories to tell what your brand is about. Thanks to the short story length, highlights give your content a second life and encourage users to follow your brand. As a type of archive, stories can be categorized to make them easier to use.
8. Ask for Followers:
People like your content, but they don't necessarily follow your brand yet. You need a little help. This can be achieved by asking users to follow you. You can also include them in your captions and comments section, encouraging people to follow and engage with your brand.
- Stay up to date with the latest trends:
You can increase engagement and visibility by following popular trends. Adapt your content and hashtags to relevant trends. However, make sure your content is presented in a meaningful way that interests your audience.
10. Run Contests and Giveaways:
Running contests and giveaways can help you attract more people to your brand's website. Here are some things you can do: ask users to like, share, comment, use a specific hashtag, tag a friend, etc.
11. Stay up to date with publications:
Make sure your posts follow a consistent agenda and theme. You can schedule posts to create an engaging topic and tell users the story you want to tell. Scheduling your posts also ensures that you can work out content in advance rather than ignoring it.
12. Follow your followers on Instagram:
Be sure to keep track of your development (or lack thereof). Instagram data analysis can help you better understand your gaps and areas for improvement. You can also strengthen your brand by finding out what works in effective posts.
13. Use Instagram Ads:
Since Facebook now owns Instagram, you can use Facebook Ads Manager for Instagram ads. These ads allow you to showcase your content to a wider audience. Your ads will be served to customers based on their interests, behavior, demographics, key behaviors, and more. You can run pitcher advertisements, video ads, carousel ads, story ads, etc.
14. Use Instagram tools:
Tools help you create and engage with your audience. They can help you plan your posts, provide analytics and insights, and identify appropriate hashtags to use in your posts. Some of the popular tools you can use include Hootsuite, Later, Linktree, etc.
15. Develop Your Style:
Create a visual style that helps you stand out to your audience. This allows you to give your brand a unique style that users will immediately recognize. This style becomes part of your brand's identity and increases its recognition value.
16. Use user-generated content:
UGC (User Generated Content) can help you improve the authenticity of your brand and make your brand even more human. This, in turn, helps improve your relationship with your audience. Users can be asked to post photos associated with a unique hashtag, tag friends, and more.
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