Candles are associated with light and peace. They can be employees as sources of light and to create a good and relaxing atmosphere. This product is an important one that has many benefits. Candles get used when celebrating events as well. The industry is flooded with many brands selling different candles which they want people to buy.
To make your candle product be known and considered, it is necessary that you pay attention to candle boxes or the packaging of the product. The packaging can help with branding and also with giving a certain image of your company.
Design trends and consumer preferences for packaging for candles has been discussed below:
Getting Right Strength Box
The packaging must be able to properly protect the candle from any harm that may occur to it. Candles can be impacted by really high temperatures and pressures. When high pressures are placed on the candle, it can lose its shape. This is why it is important that you make the right strength packaging that will be able to protect the candle product from damage.
There are different materials that you can use to make the box from so that it is the right strength to keep the product secure. Cardboard, corrugated cardboard, or Kraft are options that can protect the candle. You can make a customized box that will allow your candle to remain safe in it.
Sustainable Options
A major design trend in the packaging industry includes using sustainable packaging materials to make the boxes from. This is due to the demand for packaging such as this by consumers. The candle industry is no exception here.
When you select the above mentioned packaging materials you can get a box that will not damage the environment. This is because it will be recyclable, reusable, renewable, or biodegradable.
Display Candle Attractively
Consumers mostly want to see how the candle looks before they buy it. This is why it is a good idea to choose window boxes wholesale here that can let people do this.
It is possible to design the packaging in a way so that the candle can be easily visible in it and also look good. The packaging allows there to be a transparent window present which displays the candle attractively. You will be able to show certain areas of the candle.
Brands that are selling attractive looking candles can benefit here because when people see the amazing look of the candle, they can be convinced to buy it. The way that you design the box will be such that it aligns with the look of the candle in the box and makes it stand out prominently.
Color Scheme
Employing color in the packaging design is something that you need to consider if you want to allure consumers. You need to choose the right colors which will align with the product and the target market. For instance, natural tones like green are good if your product is one that connects to nature. If you are selling candles that the younger generations mostly buy, bright hues can be used.
Look into consumer psychology so that you can identify what colors give certain reactions from various segments of customers. You can then choose what colors to include on window packaging that will also align with the colors of the candle and not make it look bad.
Consider Texture
Pleasing palettes along with beautiful colorations are important when you want to make the perfect packaging. The texture is important when you want the packaging to look aesthetically pleasing and if you want people to notice the candle you are selling. Exciting textures are able to add dimension to your design scheme.
You can include a certain texture on custom candle boxes which will give people a certain impression of the candle you are selling. For instance contrasting materials are able to create interest. This can be done when you combine matte along with glossy or some textured paper stock to give the box an eye-catching look.
Embellishing techniques such as foil stamping, embossing, etc. are able to add depth to the packaging whilst adding tactile value which appeals to consumers’ senses of sight along with touch.
Consumers prefer beautiful and strong custom candle packaging that will let them know how the candle looks. If you want your product to be brought and noticed, it is important that you make packaging according to what your consumer base wants. The boxes that are strong are necessary because the candle should reach consumers in good-condition.
It is essential to design the packaging well allowing it to be noticeable when it is with the competition so that people can think about buying it. Include brand details like your brand logo to help let people know which company they are buying the product from.
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