How Do You Launch an App? Key Steps to Know

How Do You Launch an App? Key Steps to Know
11 min read

Nowadays, mobile apps play a significant role in increasing online presence for businesses of all sizes. Along with top-notch branding opportunities and massive user reach, having a feature-rich application is extremely profitable. No doubt, whether you are a startup or an established enterprise, mobile apps are imperative for making your business process successful.

Everybody knows the process of developing an app involves a number of steps. However, this is not limited to design and development. When it comes to a successful app launch, a number of steps should be considered. In this blog, we will briefly discuss how to launch an app and its associated costs. Let’s get started.

What to Consider Before Launching an App?

The process of launching an app is quite long and it involves a number of steps. Before you start launching your mobile application, a reliable mobile app development company suggests you should consider some important things to avoid hassles during the launching an app.

Step 1: Know Your Industry Domain

Before you launch an application, conduct deep market research to know your industry and its regulations. As the most important pre-launching phase, market research will also help you evaluate your target audience, and find the latest trends and user pain points. Without knowing your market and industry, you can’t scale your mobile app development project flawlessly.

Step 2: Build an Online Presence

Nowadays, having a strong social media presence is essential, whether you have a website or an application. Therefore, it’s recommended to enhance your social media exposure before you launch an app. This will help you grab customer attention toward your business and increase their interest regarding your app features.

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Step 3: Select The Platform

Once you have set your social media presence and found your target audience, you need to select the platform where you will launch an app. In today’s market, two platforms are extensively used – Apple App Store and Google Play Store. Both have different app launching policies and guidelines. You need to check out and understand all guidelines to avoid hassles during the app launch.

Step 4: Run Campaigns

Before you publish your application, you need to promote it in the right way. All you need to do is set up a proper marketing strategy to make your target audience base. In this way, you will get some potential users before you officially live.

What to Consider During The App Launch?

Once you have developed your application, you need to consider some important factors while publishing it to the app store. Key factors include:

Step 1: Create Attractive Graphics

While launching an application, you have to create engaging screenshots of your app that will grab your user’s attention. Engaging graphics and visuals makes your app launching process easier. You should also prepare a press kit for the app launch.

Step 2: Gather Feedback

When you add your app info and description to different app stores, you can use some testimonials and feedback that will show how functional your app is. You can hire some beta testers through social media platforms & gather feedback and reviews from them.

Step 3: Add Content

Content is the most important part of any mobile app marketing strategy. With effective content creation like landing pages, guest blogs, and trending blog posts, you can reach your potential users. You can also conduct market research and set up a team of marketing experts to find your potential audiences effectively.

Step 4: Create a Video Content

You can add video content that will showcase all your app features and functionalities to grab user attention. You need to carefully mention all your app functions & how they will be beneficial in real-life situations.

What to Consider After The App Launch?

After a mobile app development solution and successful app launch, there are many things to do. Here are some steps that you should consider after you publish your application to the app store.

Step 1: Boost App Engagement

After your successful app launch, you need to focus on increasing your app engagement to grab your customer’s attention. The app engagement process involves hosting events, running ad campaigns, and social media marketing that help to attract target audiences. Apart from that, you need to run ongoing campaigns regularly to increase your app downloads.

Step 2: Track App Performance

Tracking the performance of your app is one of the most crucial things that you need to consider. It helps to keep your app updated with the latest trends and technologies. Moreover, tracking and monitoring also help you ensure that your app delivers a top-notch user experience consistently. 

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Step 3: Focus on Regular Updates

Continuous updates help to keep your application functional and bug-free. If you would like to make your application successful, you have to add more features consistently and focus on its user interface design to make it more attractive to potential users.

Step 4: Collect User Feedback

This is an important step that you need to consider while you are launching an application, especially if you're working with a web development company. Gathering feedback not only allows you to enhance the overall functionality of your app but also contributes to deep market research that helps you know your market and target audience significantly.

You can also evaluate the review sections where your app users share their experience with your app. Based on that, you can make a list of your app improvements. Focus on adding new features that will help to engage more users effectively.

Step 5: On-going Engagement

After a smooth app launch, you need to focus on user engagement that will help to attract more app users. The ongoing engagement process mainly includes paid ad campaigns, hosting events, social media marketing, and more. Make sure you properly run marketing campaigns on a regular basis to increase downloads.

Step 6: Evaluate App Feature Usage

Gathering feedback is essential but it’s also important to accurately track user activities associated with your app. This analytics allows you to understand how your users engage with your app features and what features aren’t usable for them. This will help you enhance your app performance and find the user demands significantly. Therefore, it’s important to track app usage metrics & implement marketing techniques to enhance app user engagement.

Your App Launch Checklist

Once your app development process is finished, any Android app development company suggests you consider the below checklist. This will help you quickly understand some key elements before you launch an application:

  • Beta testing: You must ensure that your application is completely tested and checked
  • App analytics: Create a tracker to monitor user behavior & gather feedback
  • Landing page or website: Ensure that the website & landing page are up and functional
  • Video content: Video content offers a brief overview of your app features & helps to generate organic app downloads
  • Press kit: The press kit contains a press release, screenshots, store icons, company information, a video demo trailer, etc. It’s important for your final app launch.
  • Social media support: Through different marketing channels, enhance your social media support & make them ready for your app launch
  • Push notifications: focus on regular app updates to evaluate its performance and functionality

How Much Does it Cost to Launch an App?

The cost of launching an app mainly depends on the app launching platforms such as Google Play Store and Apple App Store. This cost is different from the app development and maintenance charges.

Usually, the Play Store charges $25 (one-time registration fee) per application, and on the other hand, the Apple App Store charges $99 yearly as a developer fee. These charges are the same for any applications whether it’s gaming or eCommerce. Check out the table to know the cost of mobile app launch.


Google Play Store

Apple App Store

App launch fee

$25 (One-time fee)

$99 yearly

Publishing time

2 to 3 Days

Within 24 hours

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Final Words

There are many things to consider for a successful app launch. From stable infrastructure to requirement gathering, each step of the mobile app development lifecycle must be planned and well-contextualized. By considering the above-mentioned steps carefully throughout your app launch, you can avoid hassles and make the process faster. Are you still struggling to launch your app successfully? Talk to our experts and hire app developers today.


How much does it cost to launch an app on iOS and Android?

Apple App Store usually charges $99 as a yearly developer fee and Google Play Store charges $25 (one-time registration fee) to launch an app. For your convenience, we have shared a table that will show app publishing costs: 


Play Store

App Store

App launch fee

$25 (One-time fee)

$99 yearly

Publishing time

2 to 3 Days

Within 24 hours 

How do I make an app compatible with Android and iOS?

To build a mobile app compatible with iOS and Android platforms, you need to choose a cross-platform development process. Here is a quick guide that will help you make cross-platform apps.

Step 1: Select a cross-platform development framework

Step 2: Keep platform-independent logic maintained

Step 3: Focus on user interface design and development

Step 4: Manage platform-specific features and functionalities

Step 5: Optimize your app performance

Step 6: Submit your app to the app store

Step 7: Focus on updates and app maintenance

How do I release an app?

The process of final app release involves a number of steps including testing, preparation, submission, etc. Here is a comprehensive guide to the app release process. 

  • Create a developer’s account 
  • Follow your app store guidelines
  • Add content and app descriptions
  • Submit to the app store
  • Focus on the app review process
  • Start promoting after the app release
  • Deliver support and maintenance

How do I publish an app to the App Store for free?

Launching an application to the App Store mostly involves a pretty long process including developer account creation, app preparation, app submission, etc. Here is a complete guide to publishing an app to the Apple App Store. 

Step 1: Register for the Apple Developer Program

Step 2: Access the developer console

Step 3: Prepare your app for final submission

Step 4: Generate your application ID

Step 5: Set your app record on the App Store Connect

Step 6: Submit your application for review

Step 7: Wait for final approval

Step 8: Make your app live in the App Store

Step 9: Start marketing and promotion

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