Building customer retention is one of the keys to long-term success when operating a vape shop in a cutthroat industry. It's critical to draw in new clients, but keeping your current clientele returning is just as crucial.
Regarding customer retention, it’s not as simple as offering customers a discount on every 10th purchase. For your customer loyalty program to be effective, it needs to reward various consumer behaviors (not just spending) and create a community around your brand. This article will look at practical methods for increasing and preserving client loyalty in Smoke shops close to you.
Have a Loyalty Program for your Vape Shop
- Increasing customer retention by 2% is the equivalent of cutting costs by 10%
- Increasing customer retention by 5% can result in a 125% increase in revenue.
- Your existing customers spend an average of 67% more than those who are new to your business
While these statistics apply to just about any business in any industry, a few things unique to the vape and e-cigarette industry are worth mentioning.
Vapers carry a much longer customer lifetime value than that of, say, a new mother purchasing baby products, for instance. Whereas the baby products supplier will lose that customer’s business once the baby grows up, a vape or e-cigarette store can retain its customers indefinitely.
In an industry far more competitive than most, businesses must go above and beyond to stand out from the crowd of vape and e-cigarette shops that consumers can choose from (in-person and online).
How to Build a Loyalty Program for Your Vape or E-cigarette Store
To create a vape loyalty program, you’ll first need to figure out a reward structure. Typically, there are three ways in which businesses reward their customers.
- An item-based system offers customers a stamp with every purchase of a particular item (a coffee, car wash, or haircut, for example). After X stamps, the customer redeems their reward points, and the stamp card resets.
- A spend-based system (which we recommend for vape and e-cigarette stores) rewards customers with points or stamps in accordance with how much they spend with the business. If a $10 spend equals 25 points, then 300 points earns customers a $10 discount.
By this math, the customer would need to spend $120 to get $10 back. This is the percentage back that the vape industry generally operates off.
- A VIP membership takes a different approach altogether, where customers sign up for your loyalty program on a subscription basis to enjoy perks and benefits.
This could be anything from free shipping on vape products purchased from your online store to first dibs on trying new flavored products or even VIP access to exclusive industry events.
You could charge customers for membership or offer a tiered system where loyalty status is determined by how much customers spend with your business.
Your next decision is which mechanism you will use to validate customers’ loyalty points and offer them rewards. Here are some common mechanisms for engaging customers with a vape rewards program.
Option 1: Merchant Scan Code (in-person transactions)
For physical vape and e-cigarette stores selling directly to the customer over the counter, a merchant scan code is a straightforward way to validate loyalty and reward points. It involves the customer downloading your shop’s digital loyalty app and signing up with their phone number or email address. The merchant keeps a unique QR code print-out at the point of sale, and customers scan it to accrue points for their purchases in real-time.
Option 2: Shopify Integration (online transactions)
You may sell vape and e-cigarette products exclusively through Shopify or run a Shopify store with your physical shop. Either way, many loyalty solution providers offer digital loyalty programs that integrate with eCommerce stores. As an example, Stamp Me’s award-winning loyalty app will shortly be available as a loyalty stamp card for Shopify stores.
Option 3: Product Scan Code (online transactions)
While this validation method is ideal for customers shopping with your business online and having their vape products delivered to their house, it also works for in-person transactions. The idea here is that you (the merchant) place a unique QR code sticker on or inside the packaging of each vape or e-cigarette product that gets sent out for delivery to online customers. The customer receives the product in the mail, opens it, and scans the code with the digital loyalty app on their phone to receive a stamp (reward points) for their purchase.
Giving the best products to special customers
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Bad Drip Labs
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Cookies Delta 8
Cookies Strain
The Delta 8 cookies strain with Delta 8 THC flower is a sativa-forward hybrid that combines a sweet flavor with a mellow, relaxing sensation and potent pain relief. Characterized by its tapered, dense buds and olive-green coloring, the Cookies Delta 8 flower emits a pungent fruity aroma and tastes great upon exhalation. It’s a prime choice to help shake off a stressful day and usher in an enjoyable evening. Cookies are derived from hemp plants grown with organic farming practices. The CBD buds are then hand-trimmed and slow-cured over 12-14 days in indoor or light-assisted greenhouses. These specialized growing techniques create the unique combination of Delta 8 THC, CBDA, and CBD that delivers the long-lasting effects that Cookies are famous for.
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