With the best-known Personal Brand in the self-help and money-making niche in Europe, and millions of organic social media impressions every month, Giorgio Andrea Trabaldo is a reference point for every age group worldwide.
But what came before all this success? How did Giorgio Trabaldo get started?
Sometimes, we tend to mythologize impactful people, to idealize them, as if victory and favorable results were a blessing that comes to the most fortunate, as if these people had no past before the amazing life we see them live.
As he is wont to do without any qualms, Giorgio tells us first-hand how he started and what was important to get him where he is today.
Giorgio entered this world in 2016, after finishing high school. At that time, the current view of Personal Branding did not exist at all. The importance of being present in the world so that people could see you, reach you, and contact you, was not at all clear.
Today, on the other hand, it is essential on a business, personal, and relational level.
You cannot miss this chance and you are absolutely not late, any time is good to start.
At the age of 19, Giorgio had no money to invest, no special tools such as an agency, no video maker, or who knows what cutting-edge technology.
He started by selecting and saving photos from Pinterest, and within a couple of years he was posting steadily on Instagram: one day a picture taken from Pinterest with some interesting caption he created, the next day his photos with other people.
He did all this by simply using his smartphone as a tool. Nothing else.
In 2020 there was a quantum leap when he started his ongoing collaboration with NAM Studio, with whom he has reached 100,000 followers starting from about 1,400.
If you had a chance to see that 1,400-follower profile today, you would realize even more how feasible this is for you as well.
You don't need great tools, this is an excuse we tell ourselves.
All you need to get started is creativity and a phone. In order to reach 20-30 thousand followers, what you need is to have energy, vision, to be creative and disciplined. All this is called branding and it has to represent who you are. People do not want to see perfection, they want to see ideas and creativity, they want to smile and be entertained.
If you wait until you have great tools you will never get started and, obviously, you will never get results.
Giorgio is also known for his generosity; in fact he didn’t just tell us how he got started (although that story is certainly inspiring and motivating), but he also gave us practical advice and insights that are absolutely essential.
The key is to show your life. Show who you are. People want to see you in action.
You can find him on all platforms, and he usually replies personally to the messages he receives (as he always says, if they are smart messages), despite having an impressive team of associates.
Why is branding important?
People spend hours on social media; they want to trust someone. The stronger the brand, the less work you will have to do later.
People have a ton of chances to buy from others, and they buy from those who inspire the most trust.
A brand transmits emotion, and let's remember that people buy out of emotion.
Well-done branding is captivating! With that, you have already built trust and you are in a position of leadership.
Build a clear profile and you will have a major impact.
When you set up your brand, you must decide who to talk to. Not everyone has to like you: accept that and ask yourself what kind of people you want to appeal to. Once you do, you will attract people interested in your content.
Also remember authenticity and transparency. Be the brand, don't waste time thinking about what to prepare so that it looks good and perfect. Be consistent and predictable. There is no brand without consistency: you have taken a responsibility and you have to be there, because people will expect that from you.
Find your style. Don't be afraid, ideas will come to you as you go, so throw yourself into it, don't try to conform to the standards.
He who steals from one person is a thief, he who steals from several people is an artist. It is not possible for a person to run out of ideas, there is always something, the world is full of people, take inspiration from the infinite available inputs.
Thank you from the bottom of our hearts, Giorgio, all this is absolute value!
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