Exploring the Rising Allure of Luxury Living in India

Exploring the Rising Allure of Luxury Living in India
4 min read
27 December 2023

The luxury property market in India has been on the rise since the end of the pandemic. Ever since the economy started to gain momentum, homebuyers have eyed community-driven experiences, gated communities, and peripheral areas in search of better living. This interest also captivated the likes of investors and stakeholders nationwide. Combined with the idea of working from home and disposable income, the rise of luxury living in India soon took the momentum and centre stage.  

This article, in the same essence, explores this rising allure of luxury real estate market in India and what it means to homebuyers, investors, and developers alike. It will also look at Bangalore’s finest development Frangipani Estates – Luxury estates Off Sarjapur Road.  

  • Customer Sentiment After the Pandemic 

The onset of the global coronavirus pandemic altered the mindset of homebuyers. Suddenly, the congested city centres, proximity to neighbours, and close life were not priorities for discerning buyers. Instead, they came to prefer peripheral areas with inclusive communities, amenities, and lifestyle features. Prioritizing their health and mental well-being, these buyers even extended their budget and started opting for luxury homes in search of a better lifestyle.  

  • Lifestyle Upgrade 

Luxury properties come with everything a contemporary homebuyer needs. Life-enhancing amenities, fitness centres, spas, organic gardens, and rooftop features all provide an elevated appeal to homebuyers with all sorts of comforts and relaxation of life that ultimately enhance the quality of life. 

  • Rising Interest from HNIs & UHNIs 

The last couple of years also amounted to a rise in prices for the real estate industry. The increase in raw materials, cost of living, and rental income attracted a lot of HNIs & UHNIs to amplify their wealth and portfolio. As per the annual Luxury Outlook for 2023 survey, around 61% of UHNIs & HNIs have shown a keen interest in investing in luxury real estate in the forthcoming year. Strong allure from such an elite group of people will help sustain the luxury real estate trend in the industry. 

  • A Multitude of Luxury Projects 

Bengaluru’s luxury property market provides a wide array of options, catering to diverse market segments. HNIs & UHNIs can choose from luxurious villas and apartments, tailoring their investments based on budget and preferences. Such projects have become focal points for real estate investment due to their strategic locations, providing easy access to office buildings, tech parks, the airport, and railway stations. 

  • Designed for Space, Privacy, and Nature 

Luxury real estate projects are rooted in nature, offering the pure serenity of nature. This aspect, more often than most, is a part of the amenities and facilities provided. The perfect combination of all these entities helps live a pure life away from pollution and any compromises. Such offerings also provide a much-needed break from urban life.  

  • Bangalore's Luxury Market 

The Silicon Valley of India lies amongst the top contenders for luxury real estate investment. Prime areas such as Koramangala, Rajaji Nagar, Sarjapur, Hosu, and Jayanagar have all witnessed this surge and have attracted the entire nation's HNIs & UHNIs. At present, Bangalore, with its city centres as well as peripheral areas, brings a rare chance for these elite people to make the most out of their investment and multiply their investment portfolio.  

Frangipani Estates & Ecocity – Bangalore’s Premiere Luxury Environments 

Luxury projects by SPA Group - Estates & Luxury villas plots Sarjapur road bring a rare chance to live an extraordinary lifestyle for HNIs & UHNIs. These projects are born from the womb of nature and offer its residents a rare opportunity to invest in an environment where luxury and serenity reign supreme.  

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