SEO, or Search Engine Optimization, is a process of optimizing your website and its content to rank higher in search engine results pages (SERPs) for relevant keywords and phrases. SEO services are offered by agencies or consultants who specialize in improving a website's visibility and organic (non-paid) traffic from search engines like Google, Bing, and Yahoo.
SEO services typically include a range of activities such as:
Keyword research: Identifying the terms and phrases potential customers are using to search for products or services related to your business.
On-page optimization: Optimizing individual web pages to improve their relevance to specific keywords and phrases. This includes optimizing titles, meta descriptions, headers, content, and URL structure.
Off-page optimization: Building backlinks from other websites to improve the authority and trustworthiness of your site in the eyes of search engines.
Technical SEO: Ensuring that your website is properly crawled and indexed by search engine bots, and fixing any technical issues that may hinder its performance in search results.
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