Digital marketing is a constantly evolving industry that requires a solid understanding of various jargons and terminologies. Here are some common digital marketing jargons and their meanings:
- SEO: Search Engine Optimization is the process of optimizing a website to improve its visibility and ranking in search engine results pages.
- PPC: Pay-per-click is a form of online advertising in which advertisers pay a fee each time one of their ads is clicked.
- CTR: Click-through rate is the ratio of clicks to impressions on a digital advertisement or website.
- CRO: Conversion rate optimization is the process of improving the percentage of website visitors who take a desired action, such as making a purchase or filling out a form.
- ROI: Return on investment is a measure of the profitability of an investment. In digital marketing, ROI is used to determine the effectiveness of a campaign.
- KPI: Key performance indicators are measurable values used to determine the success of a campaign or business strategy.
- SERP: Search engine results pages are the pages displayed by search engines in response to a user's search query.
- SEM: Search engine marketing refers to paid search advertising, which involves placing ads on search engine results pages.
- CPM: Cost per thousand impressions is a metric used to measure the cost of displaying an advertisement one thousand times.
Understanding these digital marketing jargons is essential to effectively communicate with industry professionals and to measure the success of your digital marketing efforts. Please feel free to contact us for any queries or further information.
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