People are reconsidering how they typically conduct business as a result of the current Covid-19 problem and its negative impacts on our life and economy. Companies should take advantage of this time to devise strategies for effectively responding to the current crisis and the aftermath during this period of unexpected hurdles and slower activity.

Factors for the Foreseeable Future of the Used Trucks Trade:

• Buyers will turn to secondhand equipment to meet their activity demands while new equipment and part manufacturing has halted as a result of OEMs temporarily closing their operations. The cost of used equipment is still high.
• In fact, we've noticed greater buyer activity in the first quarter of 2020 compared to the same period in 2019. This includes both buyers visiting CLtruck and buyers making vendor purchase requests.
• Businesses that are able to jump on the online train sooner rather than later will be coping better in the coming months and in the long term. We see the digitalization trend accelerating in order to counteract challenges brought about by confinement and social distancing.

Since the traditional offline business model is no longer sufficient, businesses all over the world are converting to online business models whenever possible. For instance, restaurants that are closed during regular business hours are accepting online orders and delivering food to customers' homes. Therefore, the vehicle industry should adjust its selling strategy with a focus on selling used trucks online.

Actions a Truck Manufacturer Should Take

• Make your listings more competitive.

Check each item in your inventory that is advertised online to ensure sure it has reasonable pricing, thorough descriptions of the item and its condition, and illustrative images. When buyers find listings with prices and photographs to be more appealing, it gives you an immediate advantage over other dealers' listings. The best and most affordable action you can do is to increase the number of leads you get from your own website. 

• Update your inventory

Ensure that your most recent stock is available online with the most recent information. Make use of the downtime to perform some "spring cleaning." Our company has updated all our commodities on our website to provide our customers with various choices, from engineering to sanitation, from transportation to special vehicles.

• Respond to clients immediately

Simply put, if you don't respond swiftly to a buyer's request (such as an email contact request, text message, or phone call), prospective customers will look elsewhere and contact other businesses selling comparable products. We as consumers increasingly demand rapid responses.

• Social media and email marketing 

Don't be afraid to provide updates to your followers, business partners, and clients on social media and to be more active than usual. People are spending a lot of time online right now, and you can capture their interest by providing relevant material (videos of yourself, sharing some good news, and sending an email with the latest news from inside your company).

• Use of video calls

Since the majority of us are unable to travel, video chats can be a perfect substitute for in-person meetings and even enable a buyer to inspect equipment remotely. Recently, a dealer was reported to have sold a machine to a customer over a Facebook Messenger video conversation. Make sure your customers are aware that you are available for a video call!