COMMON MISTAKES MADE BY LOGO DESIGNERS

Every designer would be proud of having their work as an example unless the project is a case study of terrible designs.

Don’t judge a book by its cover is a familiar quote. Yet still, we can’t help but turn away from things that do not appear aesthetic or visually appealing.

Being drawn to objects that interest our senses is unavoidable.

When a person comes across a brand logo, their sense of sight takes in the symbol, inciting their curiosity if the logo is appealing.

A logo is a sly method for brands to advertise; it welcomes new and old customers with a visual cue; no words or promos are required.

Though there are multiple guides online to creating the perfect symbol, here are a few mistakes of custom logo designers that ruin a brand logo:

• Choosing a Poor Color Scheme

Besides a few exceptions, black-and-white logos rarely look good.

The color combination makes logos feel like they lack personality.

Colors bring life to designs. As part of logos, colors help evoke emotions and set a mood.

For example, when people come across a plant that isn’t green, they are slightly surprised.

People get taken aback because they associate green with plants, so any other color seems out of the ordinary.

While people don’t associate specific colors with brands beforehand, they expect a new brand’s color scheme to be somewhat related to its services and message.

Many designers rush the process of picking colors. As a result, the colors in the palette might work well together but not fit the logo and dull the illustrated design. 

• Rushing Typography

Where colors matter, so do the letters that get filled with those shades.

Hastening the process of deciding fonts could make a well-reputed brand end up with a non-serious logo.

Fonts and styles communicate the tone of a brand. They are an effective tool in communicating whether your brand has fun or serious connotations.

Typography also affects how understandable the brand name is to people, with or without disabilities.

Custom logo designers sometimes make logos that are hard to read from a distance due to poor font choices.

• Too Much Going On

As a child, pop-out cards seem so interesting; they’re flashy and over the top.

However, imagine being surrounded by popping logos everywhere you go; it will become exhausting. 

While designing a logo, several brands focus on getting their vision across.

Unfortunately, most companies take the opportunity as a cue to communicate every single objective they have in mind.

What this leads to is an extravagant, flashy, and maximalist logo, which would require a two-page essay to understand. 

A design process results in such consequences when designers do not dedicate time to narrowing down their approach.

As a result, a chaotic logo forms, which could lead to the target audience believing that your brand lacks a sense of direction.

• Too Little Going On

An effortless logo feels like a compliment until someone informs the designers that the logo looks like no one put time into its construction.

Similar to how maximizing things complicates logos, too much minimalism can make it feel empty.

This is not to say minimalism is not a good design technique, it produces sleek and clean designs.

In processes where minimalism reduces to doing nothing, a lack of interest is visible.

Extremely simple logos can be confusing as there aren’t enough components for viewers to piece a message together or recognize your service.

Therefore, the logo appears random and meaningless rather than precise and meaningful.

• Poor File Quality

A good logo design does not just translate to pretty visuals, but quality and consistency.

When logos are welcomed into a brand, they become part of all advertisements, online platforms, and products.

The logo should transfer onto all these mediums without losing its quality.

Thus, the logo on a product should look as good as its file did on the computer screen.

A rookie mistake of custom logo designers is their focus on the visual aspects of the design.

When only one factor of the logo receives priority, designers forget to maintain other properties that hold the logo file and its quality together.

As a result, the logo might look great, but only on a specific medium, at a certain size.

• Losing Sense of Target Audience

Most logos fail when the design choices are based on what the company likes.

Remember, logos are a symbol and a cue for outsiders to recognize your brand. 

Therefore, logos design must keep the audience’s perspective in mind, or it only makes sense to the company.

Conclusion

Creating the ideal logo requires being equally mindful of successful design practices and mistakes.

Logo design requires careful consideration and cannot be rushed. 

Designers should take their time to evaluate each option before implementation.