Co-constructing success criteria is a high impact practice that allows students to analyze learning expectations and sparks metacognition. This process involves using models, examples, exemplars or works-in-progress to engage students in thinking about what success looks like for a task.
Have a growing construction business that needs a new website? Here’s how to get started.
1. Identify Your Goals
Construction websites are unique because they must show off a company’s capabilities while also generating trust, which requires an extensive amount of detail. This is why it’s important to identify your goals before you begin. For example, you may want to create a website that showcases your latest project, or perhaps you are looking for a construction company website design that can help with a specific project.
Once you’ve established your goals, it’s time to start building your site. There are many things that go into a great website, including excellent content, responsive design, and user experience. It can be difficult to understand all of the ins and outs of web development, which is why it’s often best to work with professionals who are trained in this field.
If you are interested in creating a website for your construction company, reach out to Mediaboom today and let’s discuss how we can help.
A construction website should include a list of services, projects completed, and contact information for potential clients. Additionally, it’s a good idea to incorporate testimonials into your website. People tend to trust online reviews as much as friends’ recommendations, so having a few testimonials on your website can be an effective way to generate interest and trust from users.
In addition to written testimonials, consider using video as well. This will allow users to see the faces behind the words, and it will also be more engaging. IMC Construction takes this a step further by including videos of their clients discussing their experiences with the company.
Having a professional construction website can help your company establish a strong brand identity and capture new leads. However, it’s essential to keep in mind that a website is not a one-time endeavor; instead, it should be continuously updated and improved as your business grows. If you’re ready to create a construction website that will set your company apart, reach out to us at Mediaboom today and we can help you get started.
2. Create a Content Strategy
If you’re a construction company, your website shouldn’t just be another generic digital platform that displays your work to potential clients. Instead, your site should be a marketing tool that helps you close deals and build confidence in your team. That’s why it’s important to choose a web designer who has experience in the construction industry and understands how to drive growth with your site.
The right content strategy can deliver increased traffic, higher search engine ranking and more leads and sales from your website. But it all starts with a clear purpose and a plan.
A website with no purpose is just a fancy online business card, and it won’t capture new leads. To make your site successful, it needs a clear purpose that’s driven by metrics. If you’re looking for more ways to boost conversions, read our blog on 6 Web Design Tips That Boost Conversions.
Once you’ve determined your goals, it’s time to create a content strategy. The first step is to create a list of keywords that your target audience is searching for. Then, use these keywords in your headlines, body text, and meta descriptions to improve your chances of showing up in search results. To help you find keywords, try using free tools like SEMrush’s and Ahrefs’ Keyword Planners.
After you’ve created a list of keywords, start creating content that answers questions your target market is asking. This will give your website a voice and help you stand out from the competition. For example, if your goal is to get more customers, write blogs on how to avoid common construction mistakes or how to manage a construction project. Then, share these blogs on social media and your email newsletter.
3. Design a Layout
Whether your company is new or established, you want to showcase your expertise with a website that impresses. Your site should also give visitors and leads a clear path to convert. This could be as simple as downloading a content offer or filling out a lead qualifying form.
A simple construction website design is one of the best ways to convey your professionalism while still making it easy for users to get the information they need. It’s important that your layout has an even balance between text and images so that users can easily navigate. Using images for headers, navigational links, and other key elements can help you create a cohesive design that doesn’t feel overly crowded.
Many construction websites use testimonials from past clients to show off their skills. This is a great idea because it shows potential clients that other people have had positive experiences with your company, which builds trust and credibility. However, it can be difficult to know how to structure these testimonials in a way that is both effective and attractive. This is where a professional web designer can come in handy!
This site uses an elegantly-styled image slider that displays their previous projects. They’re a small feature, but they add a lot of value to the page. They’re also placed in a clean, compact layout that makes them easy to navigate and pleasant to look at. In addition, the site’s primary menu is positioned at the top of the page and is clearly labeled so that users can immediately find what they’re looking for.
4. Optimize Your Site
In a world where users have high expectations, they’re likely to move on from your website if they’re met with difficult navigation, confusing pages, or a general lack of cohesion. To avoid this, you’ll want to consider your design in terms of user experience and ensure that every page reflects the brand you’re trying to create.
Finally, you’ll also need to incorporate several trust signals, such as industry certifications, licensing, trade organization memberships, safety protocols, and testimonials. These elements can help site visitors feel confident in your ability to handle their project and may also lead them to trust that you will do the work on time and within budget.
When building your construction website, remember that the end goal is to convert visitors into customers. To do this, you’ll need to keep them on your site longer by guiding them through your services, showing off your portfolio, and offering a seamless way to reach out to you.
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