Photographs have been around for many years. Now, snapping the right photo can be a tool for your marketing. Can you imagine your brand’s website without photographs? Or videos? Well, things are changing rapidly in the world of business. However, the potential of visual representation will always be regarded as one of the most convincing ways to gain the trust of customers. Plus, you can build your brand authenticity faster with photos.
Why social media, though? Are you not using your brand photos elsewhere? You are. However, optimising them or modifying the production process a little more for social media might work better.
You need to understand that people spend most of their time on apps like social media or video-sharing apps. Unless they are working with an application particularly or they have real needs to learn about your website, they may rarely visit a landing page and read all the details. In this regard, consider social media not as a platform to channel your website but to define it. In this post, you will learn how to do that by snapping photographs.
Practices to Help Create Great Photos for Social Media
They say that planning ahead will keep you ahead of this process. Photographing a product might be easy. But making it social media-ready can be a little time-consuming. This is why planning beforehand is a must for shooting photos. You will need to plan for social media and another photoshoot. It helps.
Sometimes, preparing all this on your own might be a little problematic. On these occasions, you can rent a studio or hire a professional photographer to do your work. You can compare the market and check the rates of professionals to recruit one. If you are starting up and you don’t have money available right now for urgent photo shooting projects, then take out one of the no-job loans online. You can repay the loan to your lender later using your income from your business.
With that being said, we can go forward to discuss a few ways to shoot photos for your social media. Here are a few points to help you with the following:
Snap It is a Trendy Way
By saying trendy, I am not asking you to snap photos in the most stylistic ways. People love style. The community you target has a distinct style of their own. However, exaggerating your photographs with style might do the opposite to your marketing agendas in social media.
An excellent way to solve this problem is to shoot photos in the style of magazines. You gain the freedom to add text here. Doing so gives you more freedom to state what you want by a photographer. Why don’t you ask your copywriter to come up with some fantastic tags and descriptions you can use as text in the photo?
Go with Lifestyle Photos
You know that your customers are people. You can tell them more about your brand if you connect with them by being original. One of the ways to be original is to use lifestyle photos. Use photos that showcase your brand in its lifestyle. Snap photographs of a day in your life or your employees’ lives. Capture moments of the production process or customer interaction.
Headshots and lifestyle photos can work great in this regard. Using the same method, you can shoot videos and use them on your social media account.
Use the Right Props
They will tell you more about your brand in a visual way. You don’t have to explain things. People will get what you want to say, and you do not have to use words or explanatory videos for it.
Using props must come with relevance. Keep in mind that a prop is used for brand storytelling. Wrong props might misinterpret your brand’s tale. Be sure to use the right ones.
Don’t Just Use Photos…Use them with Graphics
Your social media photographs can tell a story of your brand. Then again, they can tell customers about the updates of your business too. A photo can tell about a campaign you are making or a quiz show you have organised online at a particular time.
This is where graphics come in. A typical social media photograph will have graphics to tell more about upcoming events or updates. As a matter of fact, photos of this category act as notifications for your brand. You can use them for:
- Announcements
- Product Launches
- Campaigns
- Cultural Programs
- Advertisements
- Covers (for short vertical videos such as Instagram Reels)
- Testimonials
Use Cohesive Photos
I have learnt that using the right kind of cohesive images can work great for a brand marketing agenda. When it is about social media, you can literally make advanced series of photos.
In my experience, having a common brand colour and then adding that to your social media photos might work great. Your brand colour can work as an accent. Using the brand colour builds a form of connection between your customers and your brand’s existence.
However, using photos cohesively can have good potential. Use the same photos or alternative photos across websites, social media platforms, blog posts etc. Your customers might associate more with your brand with such an effort from your end.
To Conclude
We can say that using photos as a visual medium of representation can make business more specific. Your customers will find you transparent with your statements. As a matter of fact, they can feel a little more approachable, too, when it comes to making a connection with your company.
It is better if you add good preparation before the photoshoot. Make sure your professional has taken care of all the points that you want your photo to represent. You also need to use a good photo editor. In addition, do not forget to inspect the photo and remove errors if you find any.
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