8 Ways to Get More Followers on Instagram

8 Ways to Get More Followers on Instagram
8 min read

This article discusses the process of building an organic following on Instagram. It's important to differentiate between organic and paid followers, as some brands might resort to shortcuts to get more followers. While paid services do exist, they are only beneficial for brands in the short run, as Instagram's algorithm disqualifies low-quality accounts and fake interactions from paid bots. However, building a real audience takes a lot of effort but it's worth it. To learn the best tips on how to get more Instagram followers the right way, read the article or watch the video below.

Optimize your Instagram account

Before thinking about gain more female instagram followers, it's important to create your business profile on Instagram. Ask yourself if your profile represents your brand well. Consider the following elements: your Instagram bio which includes your brand tagline, slogan, and hashtags, your profile picture or bio link, and where that link leads to. While a link to your homepage is acceptable, it's not always the best option. To encourage more meaningful interactions with your audience, a social landing page that points to additional links can be helpful. This gives your audience more control over how they interact with your business, resulting in a better experience for your followers. A proven Instagram marketing strategy is the best way to optimize your account, and you can download our free guide to get started.

Maintain a consistent content calendar

Maintaining a Momentum account on Instagram requires more than just posting random content. In order to increase your female Instagram followers, you need to create valuable content that builds an audience. Consistency is key to maintaining a strong presence on Instagram, so it's important to avoid letting cobwebs build up on your account. To achieve this, it's essential to stick to a regular publishing schedule, although you don't necessarily need to post a fixed number of times. Most brands post almost every day, which is also in line with research on publication frequency. For best results, try to post during mid to late morning and early afternoon on weekdays, as this is when engagement is highest. If you're concerned that your posts aren't getting enough visibility, consider using features like Stories to draw more attention to your content when it hasn't been viewed for the first time.

Schedule your Instagram posts in advance

Brands on Instagram are dependent on the platform's algorithm for their reach. However, posting at the right time can increase visibility and engagement. To maximize engagement, planning your content is essential. Sprout has developed new tools that allow brands to schedule Stories, Carousels, Reels, and Posts. By planning your content, you can stay organized and in control. Instagram's scheduling tools can help you achieve this. It's also a good idea to publish content from other networks. Additionally, you can use ViralPost from Sprout to set the best time to post. This platform analyzes your engagement history and determines the optimal posting time.

Connect with customers and brand advocates

If you want to increase your followers on Instagram, it is essential to interact with your audience. One of the most effective ways to achieve this is by replying to their posts and sharing them. This approach highlights the importance of user-generated content (UGC) campaigns, which build social proof by demonstrating your commitment to your followers. Drunk Elephant, for instance, frequently reposts content from its followers, which they collect using hashtags such as #BareWithUs and #DrunkBreak.

Showcase your Instagram wherever you can

If you want to increase your Instagram followers, don't hesitate to promote your account. There is no one-size-fits-all approach to promotion, but here are a few ideas that can help you get started: 

  1. Add social media icons to your website and marketing emails. These icons make it easier for people to find your business and stay connected with your customers. 
  2. Embed your Instagram feed on your homepage or product pages. This can help you showcase your content, and also keep visitors engaged on your website. 
  3. Reshare Instagram content or ads on other social networks. For instance, you can talk about your next IG Live on TikTok or Facebook. Many e-commerce brands have dedicated UGC channels on their websites, so you can also consider creating a channel to showcase Instagram content.

Post content your followers want to see

Creating a successful Instagram strategy is a challenging task. There are many variables to consider, such as filters, fonts, content types, and download times. Moreover, Instagram's algorithm is constantly changing, making it difficult for brands to predict what works and what doesn't.

Each brand has its own approach that works for them. Some brands may focus on showcasing rides, while others may focus on drumming. However, there is no one-size-fits-all approach when it comes to creating successful content on Instagram.

That's why testing is crucial. Instagram provides powerful native analytics, but investing in Instagram analytics tools like Sprout can elevate your content strategy. By analyzing variables such as filters, fonts, and content types, you can be confident in your content strategy.

If you want to stay ahead of the curve, analyzing your competitors can provide valuable insights. Sprout's Instagram Competitor Report can give you a clear idea of how your industry is performing, allowing you to learn from your competitors' successes and mistakes.

It's worth noting that 90% of brands use social media data to track their competitors. By analyzing your competitors' content, you can increase engagement and stay ahead of the game. Keep an eye out for new trends on Instagram, and take advantage of the platform's most popular content formats to ensure your brand stands out.

Have a meaningful conversation with your audience

Did you know that 60% of marketers use Instagram as a service channel? This platform is ideal for interacting with your subscribers, and many popular post ideas aim to initiate dialogue by asking questions. Subscribers appreciate unexpected questions, shipping updates, and product praise. Take a look at how Cometeer handles all of this in their Instagram posts.

When you show your support and respond promptly, you demonstrate that you care. You might be surprised at how much your Instagram follower count increases when you behave friendlier. According to our research, 89% of consumers purchase a brand after following it on social media. Every interaction counts, so try to answer as many questions or comments as possible. This could turn someone into a long-term follower or customer.

Find the hashtags commonly used by your followers on Instagram

Hashtags have always been a crucial element of Instagram. However, they no longer hold the same value as they used to. Just adding hashtags to your posts is not enough to attract new followers. Especially now, with so much noise on the platform, it is essential to be proactive by focusing on relevant industry hashtags that your customers are interested in. For instance, Lashify frequently posts content using the hashtag #LashEducation. These tags are more specific and less competitive than generic tags like #beauty. It is crucial for brands operating in a particular niche to become more visible by using such tags.

It's important to understand the effectiveness of hashtags on Instagram. Sprout Social's hashtag analytics tools provide you with immediate access to detailed performance and usage data. With just a few clicks, you can determine which hashtags you should use.

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