11 SEO tips for e-commerce:

11 SEO tips for e-commerce:

We talked a lot about theory, but we finally got to the strategies for putting SEO techniques into practice in your online store!

With a few steps, you can include on-page SEO techniques (on your page, with content optimization and other details), and, over time, evolve into other techniques, such as off-page SEO (optimizing points outside your page to generate more backlinks).

So, it’s time to learn how to use this strategy to attract more organic traffic to your store:

E-commerce SEO tips for those just starting out

If you are new to e-commerce, this part of the article is for you! Here, we’ll explore some tips for those just starting out:

Keyword research for e-commerce:

Keywords define what your business sells and the niches it covers.

Use free tools to understand how the words you have in mind are positioned in searches and also tips on additional words. You can also use paid tools, but with free versions, such as Ubersuggest and Answer The Public.

Keyword planning for products:

The same goes for the description of your products.

In addition to the main keyword, which is usually the name of the product, understand which words define the attributes and which ones you should use.

Here, the concepts of head or short tail keywords (general terms that people search for), and long tail keywords (more specific terms with search topics and subtopics) come into play. Your content must contain both.

For example:

Short tail: seo services.

Long tail: seo services in dubai.

Image optimization:

For product and illustrative images throughout your e-commerce, convert .png and .jpg files to modern formats, such as .webp.

It is also worth compressing the images so that they weigh less. 

Alternative text:

Since Google cannot read images, Alt Text makes the engine able to understand your image from the description. Therefore, fill in whenever possible, condensing the information that the image presents.

For example: the photo is of a pair of sneakers. 

Content hierarchy:

Do you know the H1, H2 and other titles we talked about? This is part of the information hierarchy.

The H1 should be the umbrella, what is most important. For the rest, use it conscientiously to highlight other important information.

Here, it is important to remember that, for each page, there can only be one H1 title, ok? The other hierarchies can be repeated as many times as necessary.

Titles and meta descriptions:

Page titles and meta descriptions should always be filled with the business keyword, products, a summary of what the store is about and what you sell. Therefore, be very careful when filling out this information!

Advanced SEO tips for e-commerce:

Have you learned everything about the basic SEO techniques for your online store and want to know how to improve your work? Here we go!

Below, we detail 5 advanced SEO tips to use in both on-page SEO (on your page) and off-page SEO (on third-party pages).

1. Building quality backlinks:

Identify influential sites relevant to your industry and strategize how to get links from them. In other words, get them to mention your store in hyperlinks on their websites. This greatly helps your online store to gain a reputation against the competition.

This strategy includes collaborations, interviews or joint content creation.

2. Collaboration with influencers and other advertising outlets:

Still with the idea of ​​generating referrals and authority for your store, you can use influencer strategies, sharing on other digital media, channels and, finally, paid ads with your business's keywords.

Submitting the sitemap to Google Search Console:

After creating a free account on Google Search Console, you need to submit your e-commerce sitemap so that the tool can “read” what is available.

By submitting your sitemap to Google, you help the search engine better understand your site's structure and index your pages more efficiently.

Don't know how to get this sitemap? It's simple: type the name of your website in the browser bar and end with sitemap.xml

Snippet Optimization:

Schematizing the content available in your e-commerce also helps search engines better understand what your store is about.

Use schema.org markup to add extra information to your search results, like reviews, pricing, and availability.

Page Speed ​​Improvement:

Using speed tools, such as Lighthouse and PageSpeed ​​Insights, you have access to information about e-commerce performance. Therefore, use this to improve the quality of images, videos, texts and content in general.

Important: in some of these cases, the performance of your e-commerce may be linked to technical SEO issues, which require greater knowledge in website development and code structures. Click Here for SEO Agency in Dubai

In other words: it is better to “err” on the side of exaggeration and hire specialized professional services, rather than run the risk of damaging your online store structurally.

SEO metrics to analyze in your e-commerce:

With Google Analytics connected to your online store, you have access to the most important metrics that will demonstrate how the SEO work on your website is evolving. Therefore, it is very important to know some of these metrics:

• Organic traffic, with visitors and new visitors;
• Ranked keywords;
• Clicks;
• Prints;
• Click-through rate (CTR);
• Bounce rate;
• Pages per session;
• Average length of stay per session;
• Conversion rate;
• Charging speed;
• Backlinks;
• Domain authority;
• Most accessed pages.
• Free SEO tools for e-commerce
• Defining and planning the use of keywords is constant work, but there are free tools available that can help you.

We have listed the most popular ones with a summary of the features below:

Google Search Console:

The first in the series of Google tools. Google Search Console is a set of tools that serves to optimize your website as a whole, from content analysis to improvements to sitemaps and page indexing.

It is free and also promotes courses and training to teach the correct use of the tools.

Google Analytics:

Google Analytics provides information about website visits, link performance, clicks and several other important metrics for your online store.

Google Trends:

In Google Trends, you can search for specific terms and evaluate performance over time, segmented by region, country or state.

In other words, it helps a lot to understand how searches for the products you sell are performing and how other stores are communicating those same items.

Google Lighthouse:

Google Lighthouse is a tool that checks and evaluates websites to see how well they are built and functioning.

Thus, the tool evaluates page loading speed, images, videos, performance on mobile devices and other details, good for analyzing how your store's technical SEO is doing.

Google Keyword Planner:

Google Keyword Planner is used more for paid campaigns than for organic content, so much so that it is available within the Google Ads account.

But, once the store is registered in Ads, you can use the tool to plan keywords, understanding the value of each word according to its positioning in searches.

Ubbersuggest:

Ubbersuggest is a free tool with limited use, developed by Neil Patel – one of the most important digital marketing professionals in the world.

At Ubbersuggest, you will find keyword suggestions and you can compare your store with that of your competitors using the main URL. Additionally, find content opportunities and personalized optimization tips. Click Here for Social Media Services Dubai

Keywords Everywhere:

An extension for Google Chrome and other browsers, Keywords Everywhere provides information about keywords as you search the internet.

It shows how many times people are searching for certain words and suggests other related words.

Screaming Frog:

Screaming Frog is a tool that crawls a website in the same way that search engines do.

It checks every page for issues like broken links, missing titles, and missing descriptions.

Paid SEO tools for e-commerce:

To achieve even more powerful results, you may want to invest in paid SEO tools. Check out some:

Semrush:

Semrush is a tool that helps you understand how a website is performing in Google search results. It is paid, but has free features for registered users.

This way, it shows which keywords are bringing in visitors, how the site is ranking in searches and which competitors are nearby, providing keyword ideas as well.

Ahrefs:

Ahrefs works for keyword research and competition analysis, helping you understand how other sites are performing in search engines.

It shows who is linking to these sites, what keywords they are using, and how they compare to their competitors.

It is also a paid tool but with free features.

SimilarWeb:

Similar Web provides information about a website's and competitors' traffic, showing how many visitors a website receives, where they are coming from (social networks, backlinks, ads, organic search, etc.). It is a paid tool, but it has free features available in the browser extension.