There's never been a more perfect moment to sell on Amazon. The net sales of the global marketplace are predicted to be the $162 billion mark in the coming year, and Amazon is expected to surpass Walmart as the largest American retailer in the next year.
But it's not without work to sustain it. In order to be successful on Amazon sellers need to establish credibility as a top supplier of goods.
The most effective method to do this is by using Amazon product reviews, that is, the reviews written by customers who purchase products through Amazon written for the sellers.
With more than two million merchants on Amazon, the platform is an excellent method to connect with customers and grow a successful sales enterprise, as well as Amazon reviews of products, are an essential element in the success of a product in the market.
According to an analysis by G2 that found 92% of customers tend to purchase an item when they read a positive review. 70% of people purchasing from Amazon will be influenced by reviews of the products they see.
However, the best practices for reviewing change frequently, and sellers need to keep up.
What is the most effective method to get more Amazon reviews for products in 2022? This article will provide a list of ways to assist sellers on Amazon to get high-quality reviews that will add value to their business.
1. Implement Product Inserts
Product inserts are booklets that sellers often put in their boxes when they deliver a product to the customer. The leaflet could contain a thank you message or warranty information.
It could also include a gentle message that encourages customers to look over the item, its shipping, and the customer service received from the vendor.
Inserts for products can also include sellers' social media pages and provide another means for customers to connect and evaluate the seller on different platforms, as well as Amazon.
Product inserts are not widely used Many merchants do not include the product in their catalog which is a missed chance since they're extremely efficient.
Make sure to follow Amazon's Terms of Service when soliciting reviews.
2. Highlight the Benefit to the Customer
Instead of asking customers to leave reviews, sellers could build a stronger emotional bond with their customers by informing customers know that the reviews they write will in the development of their product or enhance customer service.
Customers feel that their opinions are valued and that they will be used to inform how the company will motivate them to write reviews.
3. Get the Timing Right
The old saying "timing is everything can be applied to soliciting reviews from customers. It's not pleasant for a consumer to be contacted to rate a product even if they've not received the item.
If you're looking to solicit Amazon reviews, ensure that the buyer is satisfied with the product and has been able to try the product.
A couple of weeks after the delivery date is the ideal time to request an evaluation, followed by a gradual follow-up at the 10 -14-day mark in case they haven't yet left feedback.
Additionally using feedback software that is specially created specifically for Amazon sellers can take the guesswork out of timings and automates the process of requesting feedback.
4. Go For Quantity to Get Quality
The number of reviews sellers have can be a simple game of numbers. Also, the more items a seller is selling, the greater likelihood they will have more reviews.
When a business's growth increases for a seller as does the volume of reviews that it has, naturally to a certain extent.
However, there's an easy method to boost the effectiveness of your feedback. To make a wider net by offering specials, discounts, or other promotions can result in more sales, and increase the chances of customers leaving feedback.
5. Ask Seller Feedback Reviewers for Product Reviews
There are a few buyers on Amazon who have a reputation for being prolific reviewers. If a business that is growing encounters a client like this it is logical to get in touch with them directly for the benefit of your company to inquire if they'd be interested in writing an article.
If a buyer has left feedback to sellers for different (previous) transactions It's a sign they're the kind of buyer who is willing to write reviews for other items they purchase.
In this scenario it's perfectly appropriate for the Amazon seller to contact customers to inquire whether they'd be willing to leave reviews for the item they bought through the vendor, using methods in #3 and #2.
6. Make the Most of Social Channels
Platforms such as Instagram, Facebook along with Twitter are gold mines that remain untapped to get reviews. Amazon sellers can launch an advertising campaign on one of these social media websites and ask users to give feedback about their purchases.
A cautionary note when it comes to this is to be mindful of the way feedback requests are drafted on specific sites. It is always best to adopt the appropriate approach to each social media website and ensure that the content is in line with the audience's tone and spirit.
For instance, Redditors are very sensitive to brands that appear to promote their products, which is why it's important to do thorough research on each channel and their audience to know the appropriate conduct for various social media platforms.
7. Get Back in Touch With Buyers You've Provided Customer Support To
Direct customer service provides the perfect opportunity to ask for reviews. It's not unusual to find Amazon sellers to get customer service requests from their customers, regardless of whether they're questions regarding the product or questions regarding shipping following a purchase.
If you've been in contact directly with a client to provide customer service, it's appropriate to request reviews. It's a good occasion to request one as people are more likely to write positive reviews after a positive experience of customer service.
Also, take advantage of the time and make sure that customers leave reviews after each interaction. Do you need help? Take a look at the no-cost Amazon Product Review request template.
8. Target Repeat Customers
Customer loyalty is essential. Studies show that customers who have been with the company for a long time have a 60-70percent likelihood of purchasing from the same vendor repeatedly. It's also cost-effective to sell to customers who already have a relationship with you rather than finding new customers.
This is why Amazon sellers are negligent in not contacting loyal customers to ask for reviews. One method that can be accomplished is to launch new products that are targeted to loyal customers, such as those who are on the seller's mailing list.
These loyal customers are more active than customers who prefer to remain in the background. Therefore, giving them a sneak preview of the latest products is an effective approach to building connections and increasing sales in the long run.
When a retailer offers loyalty rewards, it's not just is it an opportunity to express gratitude for the loyalty of their customers, it could motivate them to write the first reviews for the latest product.
9. Leverage Amazon Vine
Amazon doesn't permit sellers to provide free goods as a reward for returning them The only exception is Amazon Vine is a program for new sellers.
If sellers have less than 30 reviews Amazon Vine is a program that allows sellers to post 30 products that will be delivered to specially selected Vine reviewers.
Vine reviewers are people that are selected by Amazon for the strength and credibility of their previous reviews.
Participating in the Amazon vine program, new or smaller businesses looking to boost their reviews will get the chance to achieve this goal - by partnering with verified users that are more likely to write detailed, honest reviews.
10. Use Amazon Feedback Software
The most efficient method for sellers to gain more reviews for their products is to allow software like the eDesk feedback program manages it for them.
After a sale has been completed sellers can send precise, targeted requests that have been proven to increase satisfaction from buyers.
Utilizing Amazon Feedback software is an effective and easy method to increase Amazon reviews.
Final Thoughts
If you are a seller who is interested in receiving more reviews of their products for their products on Amazon. It can help eCommerce sellers increase their sales by creating favorable reviews for Amazon, eBay, and other sites by automating requests for feedback to the correct customers for the correct products, at the appropriate date.
No comments yet