Why Choose DG Royals For Growth in Digital Marketing?

• Top Reasons To Learn Digital Marketing Courses With DG Royals.

In today’s genertaion everyone is taking Digital Marketing Courses, Buisness, all companies are going digital ,and they are using social media and other platforms to grow their business. If we talk about earlier times, also we used to go for traditional marketing , it used to take a lot of time. When we used traditional marketing ,it was not possible that we could spread our business to every corner of India. But now people are going digital,marketing has become very easy.

• WHAT IS DIGITAL MARKETING?

Digital Marketing is a process in which we promote our product and services 

through an online platform. It involves like strategies social media, search 

engine, email marketing , advertising to reach a target audience. also In digital 

marketing we can identify the needs of customers , customers awareness and 

convincing people to choose our offers.

• TRADITIONAL MARKETING VS DIGITAL MARKETING?

              TRADITIONAL MARKETING

1.ONE WAY COMMUNICATION:-

    Businesses and Companies deliver their messages in a one way manner,and do not interect with people and cannot identify that customers like their product or not. They also get no feedback about their product or services.

     2.OFFLINE CHANNELS:-

       Offline channels like radio, newspaper, television, banner ads , by giving 

   adds in newspaper, by giving smalls adds in television between 

      entertainment shows or by putting up banners everywhere,we cannot     identify how much people watching us adds.

     3. TANGIBLE ASSETS:-

 It also uses some tangible materials to deliver its messages like   brouchures ,flyers, posters etc ,which takes too much time .

4. HIGH COST:-

    The traditional marketing requires more financial cost because it includes broadcasting , printing and distributing tangible materials which have a very high cost.

5. ROI(RETURN OF INVESTMENT):-

    In Traditional Marketing , Return of investment is very low. It is not possible to get as much money we have invested or get more.

                              DIGITAL MARKETING

1. TWO-WAY COMMUNICATION:-

     With a Digital Marketing Course ,organisations can interact with their audience and allow them to provide proper feedback. With digital Marketing we can also identify customers' needs.  

2. ONLINE CHANNELS:-

It uses online channels like Instagram, Facebook, Twitter , Youtube etc. By using online channels organisations can identify how much people watch him and how much people like it. 

3. TANGIBLE ASSETS:-

It uses laptop, PC, tab, Mobile to promote product or services and to deliver messages.Also it uses multimedia content like images,videos , infographics, etc, for user engagement across different online platforms.

4. COST:-

As compared to traditional marketing can be more cost effective, it is because digital marketing involves low overhead cost and has more advertising options.

5. ROI (RETURN OF INVESTMENT)

As compared to Return investment of  traditional marketing, Return investment in digital marketing is very high which helps to drive organisation to sucess.

• HOW TO GET STARTED DIGITAL MARKETING ROLE:-

• EMAIL MARKETING

Email marketing is the process of promoting a product or service by using email sending of commercial skills. Marketing emails are sent to thousands of people with the prospects to grow organisations and spread awareness about products or services.

Average salary of Email Marketer Specialist in India 4.3 lakh per year(35.8 k per month).

•  SEO (SEARCH ENGINE OPTIMIZATION)

SEO stands for Search Engine Optimization which is the process to optimise a webisite ,technical configuration , content relevance, link properly, its pages become easily findable , more relevant , and popular towards user search queries , and as a consequence search engines rank them better. SEO is the backbone of content writing. There is great need for professionals who understand social media, content writing , mobile search and website analytics and as a consequence maximise online traffic.

Average salary of SEO manager specialist in India 21,32,473 per year(1,77,706 per month).

• SMM (SOCIAL MEDIA MARKETING)

SMM is a huge secret part of digital marketing. Social media managers promote products or services by using social media networks like Instagram, Facebook, Youtube, Twitter , Linkedin and so on. 

Average salary for social media manager in India 1,20,890 per month.

• GOOGLE ADS EXPERT

Advertising used to be done in traditional marketing , but ever since advertising started going digital has become very easy to reach huge audiences and we can precise the audience according to (age, gender, location, interest, timing).

Average salary for advertising manager 1.6 rs lakh to 20.0 rs lakh.

• CONTENT WRITING

Content writing is also a backbone of digital marketing. Content writers focus specifically on longer-form content that draws readers to the site and nurtures them throughout the sales cycle. They create blogs, case studies,articles and eBooks.

Average salary for content writing manager 20,86,000 per year.