Why Can’t the 9 Million People in New Jersey Find Your Website?

Why Can’t the 9 Million People in New Jersey Find Your Website?
2 min read

Search engines are expansive channels where brands can reach and engage their target audience. Getting a business website to rank high on search engine results can be a challenging task. Fortunately, companies can hire a reputable New Brunswick SEO agency to help improve a business’s ranking in search engine results pages (SERPs). 

Content quality is one factor that agencies can help address. It is challenging to rank high on search engines like Google without content that provides value to users. Poor-quality website content can negatively impact search engine rankings and decrease a brand’s credibility in the long run.

When writing website content, it is important to plan its structure. Planning can begin with researching the common queries of users and finding answers to these questions. Well-structured website content can increase engagement, establish credibility, and achieve optimized SEO results.

Another reason why a website's ranking is held back is using highly competitive keywords. Optimizing for high-competition keywords can often lead to the business being overlooked. 

Consider targeting long-tail and more precise phrases that have three or more words in them. For example, if a company offers data management services, incorporating keywords like "Microsoft Access expert NJ" can make the website more visible and accessible for those who are looking for the service.

Poor user experience (UX) is another reason why some websites do not rank high in search results. Google ranks websites that provide great page experience for users. If visitors do not have an excellent experience on a web page, they will not waste time browsing the site. A high bounce rate and low dwell time are some indicators that a website's UX is low quality.

In contrast, engaging visitors with a positive UX can reduce bounce rates and improve a company's opportunity to convert users into paying customers. Optimizing user experience can contribute to the effectiveness of online marketing strategies.


For more details about what prevents websites from ranking high in search results, read this infographic by Landau Consulting.

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