The number of social media networks available to you is enormous. In order to cover all their bases, some businesses set up accounts on as many platforms as possible.
However, it can be challenging for small businesses with limited marketing resources, especially when delivering great experiences across platforms.
When planning your social media content marketing strategy, you need to determine how many social media accounts you can manage and then choose the right networks where your target audiences and current customers are most active. Another success factor to consider in social media content marketing is the potential for organic reach and the budget for paid social, as well as your business goals and types of content.
Here are some of the most common social media platforms used by businesses.
Amassing over 2.93 billion monthly active users as of October 2022, Facebook offers massive exposure capable of propelling any business to success. Understandably, the platform has a collection of handy business tools to help users create engaging content and improve their marketing efforts.
Facebook users can create targeted ad campaigns to boost engagement, promote external links on their posts, and maintain direct communication with their audience. Regarding content, the types of posts that generate the highest engagement rate are text-based posts, image-based posts, carousels, and video posts.
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Instagram is arguably the best platform for businesses that rely on visual content, such as retailers and restaurants. It’s also a popular platform among users aged 18-34 years, making it suitable for brands that target that age demographic.
Social media for small businesses is enhanced by its easy-to-use features, such as reels, stories, and pin comments. With one in two users using the platform to discover new brands, you have great odds at building a following on Instagram.
A social media content marketing strategy for B2B usually relies on LinkedIn to find and connect with key decision-makers. 75% of B2B marketers use LinkedIn to advertise their brand, with over a third doubling their conversion rates. This makes LinkedIn the top social media platform for B2B lead generation.
LinkedIn’s content strategy mostly revolves around blog posts, carousel posts, and newsletters. Opinion posts and personal stories generally generate the highest engagement rates.
How Virtually Social Solve Small Business Social Media Marketing Challenges
After choosing the right social media platform for your marketing effort, the next step is to plan content production and manage all the existing social accounts. The quality and quantity of your posts will greatly affect your brand awareness and the overall success of your business.
If running your own social media accounts sounds too complicated, you can partner with a social media marketing agency like Virtually Social and leverage their social media marketing services to better promote your business. Our social media marketing services are more comprehensive than social media freelancers generally offer. We specifically design our social media management packages for small businesses, so we adjust our pricing accordingly.
Trust your small business social media marketing plan with us. We can take it to the next level!