SMS drip campaigns require less work from you and result in contented customers.
While many SMS tools can save you time and improve customer engagement, drip campaigns are unquestionably the simplest and quickest to learn and implement.
Additionally, you'll find text message drips helpful in a variety of situations (and we'll discuss those in more detail later).
Now that we've covered how to set up drip SMS marketing campaigns, let's discuss when to use them.
For those who may be unfamiliar with this kind of marketing, let's start by explaining what a drip campaign is. A drip campaign is a series of automated communications that are released over time and can be distributed via email or text message. These messages are prompted by particular triggers, such as click-throughs, sign-ups, and calendar-based messages that are sent out in succession.
This kind of automated campaign is made with the single goal of catching the attention of potential clients through ongoing, focused engagement. In other words, a drip campaign automatically decides who to send the subsequent marketing communication to based on their response to the previous communication.
Here Are Some Pointers For When and How To Conduct SMS Text Messaging Campaigns Effectively.
Recognise when SMS drip campaigns are most effective.
Drip campaigns are essential for promoting products that:
An upward learning curve
Gains from training Call for onboarding
Set clear expectations for the audience.
What aims do you have for your campaign? Is it generating revenue, user opt-ins, or referrals?
Establish a distinct conversion objective for the drip campaign and a simple path for the recipient to follow to get there. Last, but not least, make sure the call to action is succinct. Likely, your message won't be heard if people can't quickly understand what to do next.
Keep in mind the customer journey
SMS drip sequences and the customer journey should be correlated. Create marketing campaigns that cater to your target audience segments, regardless of their demographics or how they found out about your company. For instance, if a customer clicked on a Facebook ad instead of opting into messages after viewing a webinar, your message might be different.
Additionally, messaging needs to take into account the funnel positions of different audience segments. Messages you send to new customers will undoubtedly differ from those you send to recurring customers.
Concentrate on enhancing the connection
When it comes to enhancing customer relationships, personalised messages are effective and helpful.
As a result, whenever possible, address your audience by name and send messages from an account that at least seems to be personal.
Always strive to be valuable.
You must provide evidence of the advantages of interacting with your brand. Every SMS text message should contain information that your audience will find useful if you want to keep your customers interested.
Sending customers exclusive or special offers, for instance, is one of the best ways to add value to an SMS drip campaign.
Concentrate on enhancing the connection
When it comes to enhancing customer relationships, personalised messages are effective and helpful.
As a result, whenever possible, address your audience by name and send messages from an account that at least seems to be personal.
The Advantages of a Drip SMS Campaign
Starting with a reality check will help you to understand the advantages of a drip campaign. The common misconception among marketers is that customers are simply waiting for our next clever communication strategy. In actuality, the consumer is very busy.
An astute marketer is aware that the best strategy is to identify circumstances in which our hopefully pertinent and helpful communication can coincidentally cross paths with the interests of the customer. That's where a drip campaign's unending advantages can help.
We have a better chance of eventually gaining the consumer's attention and eliciting action if we consistently engage with a drip campaign.
But which marketing strategy is most effective for drip campaigns? SMS or email? Your specific customer base and their preferred method of communication will determine the answer. A combination of email and text marketing works best for many.
While for other companies and organisations, if the vast majority of email marketing communications are not being read, an SMS text campaign may make the most sense. The open rates for SMS text messages are significantly higher than those for emails (98% vs. 20%, respectively). This would make many people think that SMS Drip Campaigns are unquestionably the better or preferred channel.
However, it's crucial to take into account the preferences of your specific contact list. It is important to note that despite impressive open rates SMS Gateway, email continues to be a behavioural touchpoint for today's consumer. Astute marketers are aware of this fact and combine both tactics.
Ideas for Text Message Drip Campaigns
Would you like to see how SMS drip campaigns appear in actual companies? You can start writing your own inventive drip SMS marketing campaigns using these examples as a guide.
Prompt Appointment Scheduling
Send a drip campaign reminding your contacts to make an appointment soon if they haven't seen you in a while.
Post-Purchase
Following a purchase from one of your contacts now is a great time to:
Thanks for the purchase!
Offer corresponding products
Cross-sell or upsell
Declare the upcoming transaction or sale
Provide shipping updates
Prior to an Event or Meeting
Reminders for appointments are essential for avoiding no-shows.
Send out a reminder a few days or a week in advance and another one 24 hours beforehand. This will give your subscribers plenty of time to cancel or reschedule if necessary while also keeping your appointment top of mind for them.
Data Gathering
A simple, efficient drip campaign called data collection asks contacts to respond to a series of questions that are sent out automatically.
The information your contacts provided you with can then be used to personalise your messages and product offerings for increased engagement.
Recruiting
By including the initial steps in a drip campaign that is sent to any applicant who texts in the relevant keyword, you can keep the hiring process moving quickly.
SMS Drip Campaigns Are Effective Drip campaigns can be used by any type of business.
Drip campaigns are a great way to better inform your SMS list regardless of what you're promoting. You can create a series of messages in advance and send them to your prospects or customers on any schedule you choose when you use Guni SMS to carry out an SMS drip campaign.
This is a very potent communication tool that could help you engage your audience more effectively and maintain their interest in your company.
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