Ultimate Guide to Selling on Amazon FBA for Beginners

Ultimate Guide to Selling on Amazon FBA for Beginners
7 min read

If you're looking to start a successful e-commerce business, selling on Amazon can be a great option. Amazon offers various selling programs, but one of the most popular and convenient is Fulfillment by Amazon (FBA). With FBA, Amazon takes care of shipping, customer service, and returns, allowing sellers to focus on product sourcing and marketing. However, as a beginner, it's important to understand the costs associated with FBA fees and how to optimize your profits. In this guide, we’ll walk you through the basics of selling on Amazon FBA and provide tips on how to minimize fees and maximize profits.

Understanding FBA Fees

When you use FBA, you're essentially outsourcing your order fulfillment to Amazon. This means that Amazon takes care of storing your products, picking and packing orders, and shipping them to customers. However, these services come at a cost. Here are the main FBA fees you need to be aware of:

  1. Fulfillment fees: These fees are charged per item and cover the cost of picking, packing, and shipping your products. The fees vary depending on the size and weight of your products. For example, as of 2021, the fee for a standard-size item weighing less than 1 lb is $2.50 per unit, while the fee for a standard-size item weighing between 1-2 lbs is $3.31 per unit.

  2. Storage fees: If your products remain in Amazon's fulfillment centers for more than 365 days, you'll be charged long-term storage fees. These fees are based on the volume of space your products occupy and can range from $6.90 to $0.15 per cubic foot per month.

  3. Referral fees: Amazon charges a referral fee on each sale you make. The fee is a percentage of the total sale price (excluding shipping), and the percentage varies depending on the product category. For example, the referral fee for most clothing and accessories is 15%, while the fee for most home and garden items is 15% or less.

  4. Amazon subscription fees: If you sell on Amazon's Professional selling plan, you'll be charged a monthly subscription fee of $39.99. This plan is recommended for high-volume sellers who want access to additional features, such as bulk listing and reporting tools.

Tips for Minimizing FBA Fees

Now that you understand the main FBA fees, let's discuss some tips for minimizing them and maximizing your profits.

  • Optimize your product size and weight: As mentioned, fulfillment fees are based on the size and weight of your products. By choosing products that are smaller and lighter, you can reduce your fulfillment fees. Consider using tools like Amazon's FBA Calculator to estimate the fees for different product sizes and weights.

  • Manage your inventory efficiently: Long-term storage fees can eat into your profits, so it's important to manage your inventory efficiently. Avoid overstocking products that have a low turnover rate, and consider using Amazon's Inventory Performance Index (IPI) to track your inventory health.

  • Choose the right selling plan: If you're just starting out, it may be more cost-effective to use Amazon's Individual selling plan, which doesn't charge a monthly subscription fee but does charge a higher referral fee per item. Once your sales volume increases, you can switch to the Professional selling plan to access lower referral fees and additional features.

  • Negotiate shipping rates: If you have a high volume of shipments, you may be able to negotiate lower shipping rates with carriers like UPS and FedEx. Consider using Amazon's discounted shipping rates as a starting point for negotiations.

  • Price your products strategically: Pricing your products is crucial to your success on Amazon. Set your prices too high, and you risk losing customers to competitors. Set them too low, and you may not make enough profit to cover your costs. To set your prices strategically, research your competitors' prices and set yours competitively. Consider offering promotions or bundle deals to entice customers to choose your products over others.

  • Use Amazon's advertising tools: Amazon offers various advertising tools, such as Sponsored Products and Sponsored Brands, that can help increase your visibility and sales on the platform. While these tools do come with additional fees, they can be a worthwhile investment in increasing your sales and revenue.

  • Optimize your product listings: Finally, optimizing your product listings can help increase your sales and reduce the likelihood of returns, which can also impact your FBA fees. Use high-quality images and detailed product descriptions to accurately convey the value of your products. Consider using tools like Amazon's A+ Content to create enhanced product listings that stand out from the competition.

Maximizing Your Profits

Now that you understand how to minimize your FBA fees, let's discuss how to maximize your profits on Amazon.

  • Source products strategically: One of the most important aspects of running a successful Amazon FBA business is sourcing profitable products. Look for products with high demand and low competition to maximize your sales potential. Consider using tools like SellerApp to conduct market research and identify profitable products.

  • Reduce your sourcing costs: To maximize your profits, it's important to minimize your sourcing costs. Consider sourcing products directly from manufacturers or wholesalers, and negotiate bulk discounts to reduce your per-unit costs.

  • Optimize your product margins: To maximize your profits, you need to ensure that your product margins are sufficient. Calculate your product costs, including sourcing, FBA fees, and any other expenses, and set your prices accordingly. Consider adjusting your prices or product offerings if your profit margins are too low.

  • Maintain a positive seller rating: Your seller rating on Amazon can impact your visibility and sales. Maintain a positive seller rating by providing excellent customer service, promptly addressing any issues or complaints, and responding to customer inquiries in a timely manner.


Selling on Amazon FBA can be a great way to start an e-commerce business and reach a large audience. However, as a beginner, it's important to understand the costs associated with FBA fees and how to minimize them to maximize your profits. By following the tips outlined in this guide, you can optimize your product listings, reduce your fees, and source profitable products to grow your Amazon FBA business. Remember to continually evaluate and adjust your strategies to stay competitive and maximize your profits.

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Mathew Johnson 15
Developing SEO & SEM strategies to maximize performance and ROI for the enterprise, small business clients and Implementing and managing SEO & SEM campaigns.
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